Silja Paulus

Episode 28 April 30, 2025 00:25:54

Hosted By

Rashad Woods

Show Notes

Silja Paulus is a Clarity Catalyst Coach who helps individuals move from overthinking to decisive action using her proven 3-step coaching method. With over a decade of experience as an athlete—first as a long-distance runner and later as a competitive bodybuilder in bikini fitness—Silja understands that true transformation goes beyond physical strength. Her coaching centers on mental resilience, self-discipline, and the development of a powerful personal identity that fuels success across all areas of life.

Blending her athletic mindset with professional training, Silja holds certifications as a Mindvalley Holobody Coach, 10X Fitness Coach, and Business Coach. This diverse expertise enables her to approach personal growth holistically, guiding clients to break through internal barriers, challenge limiting beliefs, and spark meaningful change—often within just three sessions.

Silja’s mission is clear: to serve as a catalyst for action. She provides the clarity and momentum that individuals need to step boldly into their next level of potential.

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Episode Transcript

[00:00:00] Speaker A: Foreign. Welcome back, everyone, to the Tron podcast. This is your host, Rashad Woods. From the all the way across the earth, I had a chance, a special guest today from Estonia, Ms. Celia Hollus. Thank you so much. Had a lot of accomplishments. I'm going to give you a chance to speak for yourself because I thought what you've done so far, motivational coach, author, fitness coach, bikini model. I mean, you've done a lot of great things, and I just. I'm so honored to have you on the show. Thank you. [00:00:44] Speaker B: Yeah, I've done a lot. And recently I actually also found out how to kind of put everything together that I do. So I'm also doing some podcasting. I'm talking about chains and how to be like, the catalyst. I mean, I am the catalyst. I'm the person who helps people to start chains. And I'm actually also using, like, all the things that I have learned because I. Yeah, I've done so many things because I'm just so excited about life. I'm so excited about doing different things. And I guess I've, like, most of my life just also loved competitive sport. So that's why first, I was manate runner for more than 10 years. I wasn't like, yeah, I wasn't seriously competing in the beginning. I was just doing it for fun. I was traveling with friends, so it was also like a marathon, tourism. So we just went to places like Reykjavik, Rome, Milan, Barcelona, where I live right now, actually. And we just, we did the race and we also did, like, in Scotland, around the Loch Ness lake. Didn't see the monster, but basically we just did the race. And after this, we were just kind of hiking and sightseeing. Of course the body is like, super dead after the marathon, but still, you can do and see something. I was running for more than 10 years last year, years of these quite competitive, like, in competition mode racing, because I wanted to do something big. And at some point I was like, okay, I'm bored now and I want to do something harder because for me. [00:02:11] Speaker A: It'S harder than that. That's nuts. Right? Right. What's harder than marathons? [00:02:17] Speaker B: So I also studied to be a nutritionist. And as a nutritionist, I was always so, I don't know, annoyed by the fact, you know, the runners are like, okay, I'm just gonna eat all the candy and all the crap in the world because I'm gon everything. I'm going to burn the calories. But for me it was like, but you don't have, like, optimal brain performance. You don't have, like, optimal speed and recovery and all this. I was like, you can optimize, you can be better. You don't have to be like, just, you know, get by and random. So that's why I went into bodybuilding, because, you know, in bodybuilding you're not like, I'm going to eat the candy, I'm going to burn it off. It's like, no, this is like more strict. [00:02:56] Speaker A: Yeah. [00:02:56] Speaker B: So I went to the gym, I started building with a coach, and I've been on the stage twice as a bikini fitness competitor. Right now I'm not in competition shape, but I still love the lift. I just actually, yeah, I just came from the gym. This is like real proof. It's like, if you lift heavy stuff, your hands will look like this. Even when my mother is like that. [00:03:19] Speaker A: On your hands and everything. For sure. Absolutely. [00:03:22] Speaker B: It's like. But I love it. I love the feeling that it gives to me. It's not just about, you know, these three minutes that I spend on the stage. Because even, like, I haven't competed for two years now, and I guess I won't be competing this year, but maybe next year. Never know. And of course, I'm like in the. In my mid-30s, 30s right now. And I'm like, okay, when I'm 50, I want to compete. I want to be that woman who was like, okay, I'm in the best shape, so there's always time for this kind of sport. And yeah, I just love the process. I love being in this vibe type and I love just doing the hard stuff because this also grows you as a person. Maybe you have also experienced something similar doing yourself as a person. [00:04:03] Speaker A: Well, it's funny because, you know, I do. I do martial arts, right? So they. I have a black belt and Tang Soo do, which is Korean karate. I have a brown belt in taekwondo and Brazilian jiu jitsu and Muay Thai. I'm not great at. But I'm, you know, I've started out in both those and one of the slogans they say is embrace the suck, right? So you have to embrace the things that are not easy for you. And so it seems like you took a path of very hard resistance to challenge yourself. And a lot of times, what I've noticed, and I don't want to get too personal, that people sometimes do that because of things that they went through or had to have challenges for. I mean, what challenged you to decide that? This is what I'm going to do. [00:04:40] Speaker B: For me, I'm the kind of Person who has never had, like, very serious, like, trauma. Sometimes I feel like, okay, maybe I should have, like, more difficulties in my life just to, like, kind of have a justification to be somebody. So I'm kind of, like, searching and looking for these challenges for myself, and I'm actively choosing these challenges. And even when I was, like, 8 years old, I already knew that. Okay, I want to be something more. I want to have an impact. I want to have a legacy. I want to inspire people, motivate people. But of course, first and foremost, I'm doing this for myself because I wouldn't. I wouldn't feel good if I wasn't living out my full potential. I want to do the big stuff. I want to do the hard. I want to have the fancy hair, makeup and the shiny bikini. [00:05:23] Speaker A: And it's hard to motivate other people if you haven't done it. [00:05:26] Speaker B: Yeah. And when we go into the spiritual stuff. Little bit. So according to my human design, there is also one of these energy centers that is all about willpower. So for me, this is, like, super, like, active. And my identity center is also very active. So I know who I am and I have very strong willpower to do the stuff. So for me, the motivation is always, like, quite level. For people who have, like, the undefined willpower, for them, the motivation is, oh, some days you want to do it, some days you don't. But for me, even when I'm tired, for me, it's never a question about, am I going to the gym? It's like, yes, I'm going. But let's just figure out what. What time? Exactly. [00:06:05] Speaker A: Exactly. [00:06:06] Speaker B: Because it's part of my identity. Being an athlete, this is the core part of my identity because it's not just a habit. So I've been building it. Yeah, it's a lifestyle identity, and I've been building it. And I make most of my decisions from that standpoint. So when I was runner, very often I was, you know, you had like a workout in the morning, and I was always like, more harmonic person anyway and not much in the party. So. Okay, I am going to run tomorrow morning. So today I'm not going to stay out late. I'm just going because I was choosing this all the time. And for me, it's also about choosing myself all the time. [00:06:40] Speaker A: And. And it seems like that correlates directly to you when it comes to being a clarity coach and a motivation and a mindvalley coach as well, too. So. Yeah, you teach peak performance for people. What do you see here? From people who aren't meeting their maximum potential. And how do you get that out of them? [00:06:55] Speaker B: They're, like, not satisfied. I also like to. I want to work with people, and I work with people who actually. They know that there's something more. So they have the kind of. This kind of some kind of urge coming out of them. But maybe they need somebody to just, you know, walk them to the edge and then talk them into jumping, and then they jump. I'm not gonna jump with them because they have to go and fly, and I'm not gonna push either. When I'm kind of like, talking to them and making them into this decision, like, making them to decide that, okay, this is what I want. I also go very deep into the core. Why? So I ask them why they want to do stuff, and it's always like, asking, why. Maybe, like, seven times. Because it's never about, you know, oh, I want to lose the five kilos. It's about, okay, if you lose the five kilos, then you will feel more confident. If you feel more confident, maybe you are better performing at work. Then you get promotion. Promotion brings you money, and with money, you can do, you know, many, many things. So it's always deeper. It's always about something more. And for me, the people that I attract, they are people who they kind of know, okay, there's something more. I want to do something cooler, or for some reason, they need somebody who brings the clarity. And that's why I actually have, like, three sessions. So it's first. First time we talk about what and why. Second is getting the blocks away, because very often you might have these stories in your head that limit you and that don't allow you to perform at the best view. Okay, I want to be on the fitness stage, but, okay, I'm too old. I want it. Yeah, yeah, I want it very, very much, but, you know, I'm too old. I haven't done any sport. So we also have to rewrite these stories because, you know, your mind can believe anything. I guess as a martial art practitioner, you know how a stronger mind has to be for that. [00:08:41] Speaker A: I think the biggest thing, you know, and, you know, I love talking to people who do things like what you do, and that's one of the reasons that I started this show, you know, and when you reference martial arts, it's very easy to get in your own head, because when you either, A, compare yourself to somebody who's already doing it really well and you're not there, or B, you've already made up Your mind that, oh, I can't do that move. Well, you have to do it. Within the confines of your physique, you can still perform a technique. It may not look like Jean Claude Van Damme, but you can still do a, you know, what your physical attributes allow you to do. But if you've already made up in your mind, you can't do that move, you've already lost. And it sounds corny, but it's true, you know? [00:09:19] Speaker B: And so, so, so in Martian art, how do you change the limiting beliefs? Do you just, like, force yourself through this? You just practice some moves so many times that it goes away or how does it work? [00:09:30] Speaker A: It really, at some point, your muscles kind of fire, you know what I'm saying? So, like, you really have to, it's weird. Like, adults have a, it's really weird to, I'll put it in the most simple terms. You have to be a kid, right? You know how, like a kid touches and does everything and doesn't care who's looking at them. They just. But then you reach a certain stage of adulthood and you start kind of looking over your shoulder and wondering who's watching. You get insecure and you get really anxious. You have to transform yourself into a kid a little bit, right? And that's how you start performing that the punch will go or, you know, your muscles of fire in a certain, certain way. It does take, you know, years to get decent. I mean, you did bodybuilding and, you know, marathons, it's not easy. [00:10:11] Speaker B: It's, it's, yeah, it takes time. And when I went in this, into this process, I knew this is going to take time. So I was like, building myself up as a runner. So actually I was, even for the first six years, I was just, just like running. And then I got serious. Then I got like a coach. I was like, okay, I actually can be fast. Huh? Let's kind of like compete on a serious level. So that's when I dropped like 45 minutes faster. So that's, that's quite a lot for a marathon. So My best is 3, 15, 3 hours and 15 minutes. [00:10:40] Speaker A: What's the length of the marathons that you're running? Just that you were running at the time. [00:10:44] Speaker B: What was the length length? Marathon is a marathon. It's 42 kilometers or 26 miles. So it's by definition it's, you know, 42 kilometers, 26 miles. That's the full marathon. And I completed 20 of those. I, I, I started a few more, but I didn't finish all them. All of them because of different reasons, not feeling so good, too hot or like. And also when I was like more serious about running, I would even after 26km, I would even like stop running because I was like, okay, it's too hot. I'm not gonna get the personal best. [00:11:19] Speaker A: Right. [00:11:20] Speaker B: And if I just finish this one, I will be super tired. I will have to recover for like three weeks at least. I'm just gonna quit this one and then rest properly and try again like in a few weeks or in a month when the weather is better and the conditions are better. [00:11:36] Speaker A: So did you do, did you do long distance running before or after modeling? [00:11:40] Speaker B: It was before. [00:11:41] Speaker A: It was before. Okay. [00:11:43] Speaker B: Yeah. So first I was a long distance runner and then I switched to bodybuilding and I was actually at the end of my running days, I was also training a little bit in the gym because, you know, even runners or anybody kind of needs some kind of strength training. But of course back then I was like, I was hip thrusting 60 kilos. I was like, oh my God, I'm so strong Now I'm like 60. This is like, that's not even warm up because right now I can do 180. So it's three times more as a bodybuilder. [00:12:11] Speaker A: Right, right, right. [00:12:12] Speaker B: But I was already doing little bit of gym. I already loved it. And at some point I guess I also had, I was, I was tired of running. Like I said, I'm tired of this nutrition stuff and not eating well or like being in this mindset with, with the people who are like, oh yeah, I don't know. So I wanted to just level up in a way and see what my body can do. So I just wanted to be more amazing. [00:12:35] Speaker A: What was your diet like when you were bodybuilding? [00:12:38] Speaker B: It was quite the classic one. Now nowadays I eat very differently. Again, I'm always like refining, but it was, I guess I was also spoiling myself a little bit because many as many fitness competitors do, you know, all this sugar free, zero calorie, not real food. I wouldn't do it again. But at some point I was addicted to the flavor drops like mango and coconut and chocolate and white chocolate and you know, I was putting flavor drops everywhere. Some days I might even just, you know, take some egg whites, add some flavor drops and this would be like my dessert because I was like, okay, I can't eat anything, but I can eat little bit the protein. So. Okay. Egg whites with flavor drops. Yum. [00:13:16] Speaker A: There you go, there you go. [00:13:17] Speaker B: But the process also got a lot of vegetables as Lean meat and clean meat as possible. Eggs, dairy, cottage cheese, of course, all this junk food crap was out, but it was never like my thing anyway because, yeah, my body just says, nah, no, I don't want it. And nowadays I'm more like a carnivore. So I'm eating like a lot of fat and protein and less carbs. But during my bodybuilding days, it was like the fat was very, very low. I wasn't eating much fat. And for the because of this, I also had some hormonal changes and I would say, yeah, it also messed up my emotional levels and sure, my body weight. So I gained like 15 kilos after my last competition. Just the body just went crazy because the fat percentage was quite low. And after this, the body just was like, okay, I want to recover BB again. You know, never know because I was like in energy deficit. So, yeah, of course if I do it again, I would like to do it in a easier way that wouldn't like, you know, make me so sad and lonely because, you know, the emotional side of this sport is also like. [00:14:24] Speaker A: So were you, like, were you familiar with nutrition? I hate to cut you up. Sorry, I just had the food. Were you familiar with nutrition while you were doing this or were you just kind of like, I think I know what to do? [00:14:34] Speaker B: Yes. Because I also studied as an to be a nutritionist. So actually I went into this knowing exactly what I was doing. Okay. And I was already like tracking my food as well. [00:14:44] Speaker A: Okay, okay. [00:14:45] Speaker B: Also how, like, I'm a health fitness business coach, but I also had like nutritionist background. So. [00:14:50] Speaker A: Yeah, I just was curious if that was like pre your nutrition or you were just kind of getting your feet wet to kind of, you know, people. Some, you know, the Internet is available and people say these are the things to eat, but actually, you know, having a degree and knowing. Exactly. Yeah, biomedically what to put in your body versus just following a Google, you know? [00:15:08] Speaker B: Yeah, I guess maybe in some ways being a nutritionist was actually an obstacle for me because I was like, huh, I'm a nutritionist. Okay. My trainer told me to eat this, but I know better, you know, so it's not always the best idea. You should be like, trusting your trainer as well fully, not just do your own stuff. So it might have been a little bit of obstacle as well. [00:15:30] Speaker A: For sure, for sure. Yeah. It's a little bit of conflict there. So can you tell a little bit about your work as a mindvalley coach? [00:15:35] Speaker B: I'm certified by Mindvalley, so that's what it means. So I already told you a little bit about how I coach. So it's about being the catalyst and bringing people clarity. So basically it's like three sessions. Clarity, catalyst, very like getting people into action very, very fast. Because I'm not the kind of person who is going to hold your hand for three months or six months. Although I'm also right now building like eight month program. But every month we would have like a new topic and then we go through the three sessions like emotional, spiritual, your finances, your relationships. But I'm not gonna do this like long. [00:16:13] Speaker A: The whole person? [00:16:14] Speaker B: Yeah, the whole person. Because my first Mind Valley certification was hollow body. So in this we also saw a person as a holistic being. And even when I was talking to my CL clients, somebody came to me because she wanted to have better nutrition and move more and sleep better. And at some point after one year we were actually talking more about her job because this was making her anxious and because of having issues at work, she wasn't doing all the health related stuff. So it was very, very important to talk about her job and why she doesn't feel good there. And yes, now she quit her job and she's entrepreneur, she has her own business and she's you know, back to, back to the nutrition and fitness routines as well because she's feeling better. So all the parts, the people come together and I'm using my knowledge as a health coach, fitness coach and business coach. Like I have three different certifications from mindvalley and I'm also very linked to mindvalley. I go to the events and I was also volunteering and helping to organize a little bit because it was happening in my country. [00:17:21] Speaker A: Nice, nice, nice, nice. [00:17:22] Speaker B: So I'm very connected to mindvalley and I have taken all this knowledge from the coaching certifications and also my personal knowledge as an athlete and nutritionist and also creative writer and you know, whatever. I have many, many things. [00:17:35] Speaker A: It's funny because you mentioned your creative writing and that's the next thing I was actually going to get to because I saw you're an author and you've also ghost written as well too. [00:17:41] Speaker B: Yeah, I have ghosts and self help book books for my clients. So this is also something that I do. So I was like, okay, how can I put it all together, huh? If somebody wants to start the book or start like a fitness journey, start a business, I can help to kick start things. And also in human design, I'm the manifesto type who is supposed to initiate and activate and start things. So that's why I'm not meant to just, you know, hold your hand for six months. But I can like kickstart and. Yeah. And if they need more help, I have friends who can help. [00:18:14] Speaker A: Right. I think what, what I like too, when I was reading about the fact that you're an author, is everything that you've done really segued into what you were already doing. So once you realized you were helping people, then it just became the next step of the next stage of evolution. On what top of what you're doing already. [00:18:29] Speaker B: Yeah, that's a good, that's a good approach. Next step of evolution. [00:18:32] Speaker A: Right. And I feel like evolved, right. Like you went from, you know, long distance running, you were like, okay, this is my, this is my body and well being to now I'm going to go into bodybuilding. Nutrition was on top of that. [00:18:42] Speaker B: Yeah. [00:18:42] Speaker A: Then you start, then when you realize you helped yourself, it's like, here's how I'm going to help others. And the first thing was my Clarity certifications. And then it's about your entire person, which is beautiful. I love that. [00:18:53] Speaker B: Yeah, I'm bringing my whole being into this. I'm like, this clarity is quite new. But yeah, I have coached people like hundreds and hundreds of hours. But this is like new approach and I really love it. I'm like, oh my God, everything's possible. And I'm also publishing a new book in March. I just basically wrote a book for myself because it's about the manifesto type in human design. And I also, you know, I grew so much as a person while I was writing it, so. Writing, okay. Yes. I'm bringing something out for the people, but I'm also getting something out of it because I was just. I learned how to be more me during this writing process. I don't know, do you have any kind of experience that, you know, you. [00:19:34] Speaker A: Know, listen, one of the reasons I'm just, I'm just going over my notes, make sure I didn't miss anything. And I'm listening to everything you're saying because it's so beautiful. And I think one of the things that interests me the most is that you don't stop. Right. It's. Your motor is crazy. Right. Like, you know, it's like, you know, a lot of people would be very, very happy to just be that bodybuilder. A lot of people be very happy to be that, that model. And it seems like you have a very big love for people when it comes to bringing out the best in them. And you seem Like a no excuse kind of person too, because. [00:20:02] Speaker B: Yeah, you know, because like I said, I had my willpower center is super defined. It's like proof on fire. So I am always motivated and I love waking up with the purpose. It's like I'm doing something bigger, like leaving a legacy. I'm inspiring. And I've also been like, I've been on stages, I've talked about health, fitness. Mostly I was talking to digital nomads. But nowadays I'm just also expanding into different areas. And I love to be on podcasts as well. So that's why I just want to, like, I just want to repeat and repeat my message because this also refines it for me and it can also reach more people right now when, how. [00:20:37] Speaker A: How big your customer base when it comes to location. You're in Europe. Do you deal with mostly people in Estonia? Is it you get online? [00:20:44] Speaker B: Okay, so it's all like online. Yeah, yeah. The location doesn't matter. I love talking to different kind of people. [00:20:49] Speaker A: Okay, cool, cool, cool. And so like, I didn't get a chance to see any excerpts from your book. What is the upcoming book called? [00:20:55] Speaker B: I don't know if I have the title yet because I still have like one month. It might be something like Manifesto Magnif Magnificence or something like this. [00:21:04] Speaker A: Right. [00:21:04] Speaker B: I'm gonna be working on the book from like very soon. Next week. [00:21:09] Speaker A: Nice. [00:21:10] Speaker B: So I have the first manuscript. I haven't touched it for a month because as a creative writer, I also know that you have to let the manuscript just settle and not touch it and then you can go back and edit. [00:21:21] Speaker A: Understood. [00:21:21] Speaker B: So that's. Yeah, that's next because I want to have it out for my birthday, which is 3rd of March. 3. 3. So that's kind of the deadline. Yeah. [00:21:29] Speaker A: Happy early birthday to you. [00:21:30] Speaker B: Yeah, happy early birthday. [00:21:33] Speaker A: You know, I, I. Where can people find you? Obviously they don't need me to find you. Where would be the best to locate your services and what you have to offer? [00:21:41] Speaker B: Yeah, they could go to Instagram. It's Celia S I L A L J A underscore. P.S. and also I have the website up if people, I guess if they google Dragonflow. So Dragonflow.biz like business. So they might find it. [00:21:57] Speaker A: Okay. [00:21:58] Speaker B: And also on YouTube if you look, if you search for a clarity catalyst, because I have like, I have my own podcast interviews and stuff like this up there as well. And also, yeah, you can look for my name, LinkedIn, Instagram. I might be start might post little bit to TikTok, but I'm not super active and responding there, so I thought. [00:22:19] Speaker A: It was really interesting, too. Just briefly, when you. You were talking to an individual on that bench and you were saying that it takes, like, 28 days for your mind to kind of finally grasp. I think you were talking about, like, you brush your teeth every single day. [00:22:30] Speaker B: Yeah, yeah. [00:22:31] Speaker A: It takes, like, 28 days for you to just have something past the point of a task to. More like, instinctual to you. [00:22:37] Speaker B: Yeah, I think it was. It was the podcast episode that I did with my friend who is hypnotherapist, and she. When she, like, does the hypno session with people, she also gives them, like, a recording afterwards. So she makes personal recording. And people will have to listen to this 28 days or, like, like one month or kind of. So this way also this new connection that they made in their brain, this will also stick. And this will also, like, you know, really stay there, not just. Okay, yeah, evaporate. So it was about hypnotherapy, but of course, any habit as well, if you just repeat it. And you also have intention in it, because you can also, like, you know, pressure teeth without really liking it. And when 28 days is over, it throw away the toothbrush. But if you had intention, okay, this is good for me. I really want it. You're also creating this connection with your inside your mind. Kind of like the mind. The muscle connections. Muscle and. And the mind connecting. [00:23:32] Speaker A: Okay, this is good for us as opposed to just making a task you need to complete. [00:23:36] Speaker B: Yeah, yeah. Because. Yeah, I really believe that intention and your motivation and the why is very important. So that's why. That's the first session that I have when I talk to people about clarity and starting to change first. Okay, what exactly do you want? Because people often are, like, quite vague, and maybe they want many, many things. But okay, pick one and let's go into the why. Like, very deep. What does it give you and what kind of opportunities open up for you if you become this new kind of person? [00:24:04] Speaker A: For sure, for sure. Absolutely. Which is, you know, and I think everybody always. To me, hearing you makes me want to work that much harder. Because when you realize that, it really does, you know, because on what. Just in general, in life and as a human being. Right, because you see your Instagram page and you see it. The Internet is funny, right? Because it's so many bad things people can. And people that go to things that make you happy. Right? Like things that, like, make you laugh and make you smile. Like, avoid the stuff that doesn't make you happy. [00:24:35] Speaker B: Yeah. [00:24:35] Speaker A: So when I saw your page, I didn't see anything that brought you misery or made you upset, and it was like. And so it's like, okay, this is just the vibe that you need in life and that people need to hear. [00:24:48] Speaker B: I guess for me, like you said, I want. I make you want to work more. But for me, the biggest challenge is to actually learn how to rest. Because, you know, I was talking to my coach yesterday, and he told me that, okay, there are two kinds of people in the world. There are some who need to be, like, pushed more, and there are, like, some who are, like, more rare for, like, who need to actually learn how to slow down. [00:25:09] Speaker A: Sure. [00:25:09] Speaker B: And because otherwise, it's very easy to burn out. So I'm also learning. Okay, rest. Don't push yourself too much. Like. Yeah, it's okay. It's okay. [00:25:18] Speaker A: Right? I think the work you do is fantastic. I look forward to following up with you as well, too. So thank you so much for carving out time in your busy schedule to get a chance to be. [00:25:27] Speaker B: Thank you. It was amazing. [00:25:30] Speaker A: I value your time so much. Thank you so much for being a guest. Appreciate you, Celia. [00:25:34] Speaker B: Thank you. [00:25:35] Speaker A: Bye.

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