Episode Transcript
[00:00:00] Speaker A: Listeners of the Tron podcast, I have a very special guest today. This is a story of inspiration, success, overcoming adversity, and the embodiment of the American dream. It goes to show you, when you put your mind to something, you can accomplish just about anything you want. Arius Websterbury, ladies and gentlemen, from the great state of Texas.
[00:00:17] Speaker B: I appreciate you having me, Rashad. And you said it right. Great state of Texas. I appreciate it.
[00:00:22] Speaker A: Yeah.
[00:00:23] Speaker B: Hot.
[00:00:24] Speaker A: It's a warm one up there, man. But thank you very much for your time.
[00:00:27] Speaker B: Yeah, man, my pleasure.
[00:00:28] Speaker A: Sweet. So please, you know, you've overcome adversity and came out on the other side and saw success and your determination, and your story almost reads like a movie, to be quite honest with us. So tell us a little bit about your background, because it's your job to tell your. Your story, not mine, and how you became the entrepreneur that you have.
[00:00:45] Speaker B: I mean, I don't know if we got all that time, but. Yeah, yeah, yeah, man, I. You know, it's funny, I. Most of these things happen. I'm. I'm 40 now. Mostly the things happened three dec. Three decades ago. And it wasn't until recently that I started openly talking about these things. Not because I was ashamed of them or anything like that. I just didn't think that they were that interesting.
[00:01:08] Speaker C: Right.
[00:01:08] Speaker B: You know, a lot of people have sob stories. A lot of people deal with various things, but apparently mine's interesting. At least that's what people tell me. But, you know, I'm. I'm Arius. I'm born in Texas. I was raised in San Diego. So once I was in middle school, getting ready to go to high school, we moved to San Diego, California. Sunny San Diego. And you know, the, the thing. Yeah, man. In my opinion, one of the. The greatest cities in or as far as looks, right, and weather. It's one of the most beautiful cities in the continental United States.
But, you know, I didn't get to choose my path. I went through a lot of hardship and I had to build an exit ramp from survival to significance. So, you know, my journey is.
I was raised by a single mom. My father got caught up in the crack epidemic, or what they call the opioid epidemic now in the. In the 80s and early 90s. Struggled with a drug addiction for the better part of 15, almost 20 years. And. Or for 15 years, and eventually he ended up passing away. He died.
[00:02:16] Speaker A: Sorry to hear about that.
[00:02:17] Speaker B: Was killed really, in an altercation with police officers on the side of the road. And I was about 13, 14 years old. I was a freshman in high school and you know, that kind of rocked my world. My dad wasn't around a lot because of his addiction. My mother loved him, but, you know, she loved me more. And she said, you know, you can see your son whenever you've got your head on straight, you got your shit together. And most of the time he didn't. Unfortunately he tried, you know, but you know, he lost that battle. And it was tough. And you know, it was tough on my mom. My mom worked hard, you know, she worked two full time jobs for years and years to make sure that we had enough.
[00:02:53] Speaker C: Right.
[00:02:53] Speaker B: We weren't, we weren't poor, we definitely weren't rich.
[00:02:56] Speaker C: Right.
[00:02:56] Speaker B: We were, we were poor enough to where there wasn't a whole lot of extra, but you know, we, we had enough to where I could be in a, in a decent neighborhood.
And, and you know, my mom finagled to get me into a decent, you know, high school.
So.
[00:03:14] Speaker C: Right, right.
[00:03:15] Speaker B: I go to, I go to college at a community college and my mom gets a new boyfriend, she's an empty nester and he put, he puts his hands on her and she fights back and it goes too far and she ends up stabbing him. And the, the court deemed that, that she went past self defense. So they gave her several years in jail. Uh, so that was tough because I'm a, so when I'm a freshman in high school, my dad passes and then when I'm a freshman in college, a mom ends up going to jail. So my, my foundation, my, my financial base, kind of my, my emotional support is gone. Uh, and I also wasn't in San Diego. We had moved, I had moved to Orange county to, to go to school up there. So, you know, I'm out of my element a bit.
You know, you're 18. Nobody knows anything when they're 18. I don't know anything about getting an apartment. I don't have a car, I don't know anything about credit. I don't know how to balance a checkbook. I have no savings, I have no assets. I have no, you know, rich friends. And we moved from Texas, so I didn't really have much family in the area.
So it was tough. And I ended up dropping out of college because I had to get a job. I needed to figure, find a place to live. I needed to get a car, I needed to, you know, there's a lot.
[00:04:32] Speaker A: Of things you need to survive.
[00:04:34] Speaker B: Exactly, exactly. So it was tough. You know, I was homeless for a while. I realized that I didn't have any real friends.
[00:04:41] Speaker A: Yeah.
[00:04:42] Speaker B: You know, when I asked them to stay on their couch, you know, they.
[00:04:45] Speaker A: Were like, instead of. I mean, that's the first thing your friend does. A good friend be like, listen, man, this is what happened.
[00:04:49] Speaker B: You.
[00:04:49] Speaker A: The door's open. Stay in the basement. Even if you crash on weekends, you know, maybe I can't keep you all.
[00:04:53] Speaker B: Week, but, you know, whatever I can do, right? So. And I mean, I don't. I don't blame them. I. I had just moved into the area, right? It's not. These were people that I had known since middle school or elementary and stuff like that, but I realized that I had to grow up fast. And my journey is one from instability to eventually figuring out how to carve out a path in this world for myself. So I got a job at a local gym and went from working the graveyard shift at the front desk to getting. Begging the GM to let me try my hand at sales. I figured that thing out. And then eventually I got another sales job and another one, and eventually I made okay money. But in that process, even when I was in high school, I used to throw parties, right? I used to throw parties in high school. I was an athlete. You know, I played multiple sports.
And when I got to college, and even out of it, I realized that I kind of had a knack for getting people to come to events. So at this time, social media was starting to become a thing. So I did a little bit of marketing for a record label and. And that same owner of that record label asked me if I could do marketing for his promotions company. I did that.
[00:06:04] Speaker A: Yeah.
[00:06:05] Speaker B: And that. That.
[00:06:07] Speaker A: I love hearing stories like this, man. Cause it just like, I don't want to cut you off, but, like, it sounds like a movie where, like, the guy is just like, he's at the gym, then he knows the guy that does the record label. He has the guy who's the great sales guy. And then he's like, hey, man, you're already great at this. I really need to get, like. I mean, parties. And I. I'm not going to talk over you.
[00:06:24] Speaker B: No, no, no, you're good.
[00:06:25] Speaker A: Start to become events and start to become bigger and actual collaborative things.
Like, you have so many history of so many musicians who started off just as party promoters.
[00:06:36] Speaker B: Yeah, yeah. Diddy's one of them, right? That was his.
[00:06:39] Speaker A: I wasn't gonna say that name. Sure.
[00:06:41] Speaker B: Hey, look, man, I mean, you know, hey, no matter what he's done or not done or what he's been accused of or proven guilty, Right. You can't take away the things that he's actually done and lessons that you can learn, good and bad.
[00:06:52] Speaker A: That's how. That's how he got. Went from Uptown Record, you know, throwing parties to Uptown Records to Bad Boy Records. Right. You know, I just didn't want your face to make a certain impression. If I was like, Danny, like the obvious, like, because he was just. I. Everybody knows that's how it got to start. Right?
[00:07:05] Speaker B: Yeah.
[00:07:06] Speaker A: Throwing parties because just like, holy smokes, man.
[00:07:10] Speaker B: It's one of those. Those things that, you know, is. I won't. I don't want to say easy, but it's something that appeals to most people, right?
[00:07:18] Speaker A: Yes.
[00:07:19] Speaker B: Wanting to let your hair down after a long day or a long week. You know, a party, a club, whether it's a house party or, you know, something on a. On a rooftop. Right. Or some rage.
[00:07:30] Speaker A: Exactly.
[00:07:31] Speaker B: Everybody kind of at some point wants to get out and, you know, relax.
[00:07:36] Speaker A: And with all respect, it doesn't seem salesy, right? Like.
[00:07:39] Speaker B: Right.
[00:07:39] Speaker A: Like, it doesn't seem salesy. Like, hey, man, you deserve this. This, you're owed this. You can meet that guy, that girl, you get that outfit, that haircut, right? So it doesn't become, man, you know, this guy's going to sit back and try to pitch me the higher to the lower to finally the base model, so to speak, Right. Of whatever that could be.
[00:07:59] Speaker C: Right.
[00:07:59] Speaker A: But now it's just a case of like, man, get out and have a good time again. Like I said, I didn't mean to cut you off, but that was just. Was rolling through my mind while I was. While you were talking.
[00:08:07] Speaker B: Yeah, man. And, you know, like I said, I never thought of any of this stuff as interesting or a movie. It was just, you know, a turn of unfortunate events that, you know, I kind of clawed my way out of.
So, yeah, I started with, you know, I think I was 19, 20. I wasn't even old enough to be in these clubs, but, you know, I was marketing them and I did a pretty good job. And from there I ended up doing some events on my own. Some. Some like custom events. And then I eventually got into small concerts and then medium sized concerts and then, you know, bigger concerts and eventually I got into festivals.
[00:08:42] Speaker C: Right.
[00:08:43] Speaker B: My largest being The Hip Hop 101 Music and Arts Festival was at the LA Sports arena in Los Angeles. And we had, you know, Janelle Monae and Common and Ludacris and Kerry Hilson and Mixmaster Mike from the Beastie Boys and an enormous amount of other People. And it was huge, man. We had like 17,000 people there.
[00:09:03] Speaker A: That's amazing. That's absolutely mind blowing.
[00:09:06] Speaker B: Yeah.
You know, and this is, you know, from, I guess, time wise, from me graduating to then I want to say it's a period of like maybe six years or so.
So, you know, in the movie, it's always, you know, a short period of time. The time lapse happens in like 60 seconds.
[00:09:24] Speaker C: Right.
[00:09:25] Speaker B: But, you know, it wasn't 60 seconds, it was six years.
[00:09:29] Speaker A: The other funny part about it is, is that, you know, unlike a movie, you know, you can pause it and you're like, okay, well, that part was interesting, but not so much. You're living this in real time. And I think one of the things that, you know, even though you graduated from college, you know, I'm not dissing college. Teach his own. I went to college. It doesn't teach you that.
[00:09:45] Speaker C: Right?
[00:09:46] Speaker A: It doesn't teach you, like, you know, here you are sitting in all these business courses and marketing courses. Meanwhile, you're on the ground, like, hey, man, I'm figuring out this out on the ground up. And I'm talking to people in real time. So for people who want to, you know, follow your story and your path, I'm not, certainly not going on, you know, giving too much perspective. Sometimes you just have to find out a way to get your hands dirty.
[00:10:06] Speaker B: Indeed. You know, that's, that's, that's what it is. Whatever path. Right. It's kind of like, like a running back. You know, they hand you the ball and there's just a wall of commotion and movement. And it's just like, you got to find a gap.
[00:10:19] Speaker A: Yeah.
[00:10:20] Speaker B: And try not to get creamed in the process.
[00:10:22] Speaker A: Yeah.
[00:10:23] Speaker C: Right.
[00:10:24] Speaker B: So, yeah, you know, I. We did this big concert and then I guess again, like a movie, I'm riding high, everything's going great. And then the economy just plummets. Right. 2009, housing market crisis. I'm in California, which was one of the hardest hit.
[00:10:41] Speaker A: Ground zero.
[00:10:42] Speaker B: The credit freeze, you know, the recession, banks closing, you know, subprime mortgage, all these issues, right?
[00:10:51] Speaker A: Yes, absolutely.
[00:10:52] Speaker B: So all the people I usually went to to invest in a concert or an event were like, man, look, I've lost my house, I lost my business, I lost my kids, I lost my wife, I lost my car, man, I don't have it.
I don't have anything to invest.
That was the story for most of the people I went through, went to and, you know, I tried to stick it out for a couple years and it was Just, it was tough. So I ended up moving. That was one of the first times I went really high. I was at a apartment in downtown San Diego in a high rise. I was driving an Escalade at a Mercedes. I was hitting it right. I was rolling.
[00:11:27] Speaker A: Yeah, yeah, yeah.
[00:11:28] Speaker B: I was traveling all over the place. You know, I'm like a 20 something year old kid, you know, jumping, doing.
[00:11:34] Speaker A: That in my 20s. I mean, dude, man, like, you know what I mean? Like so like you're like the sky, like, you know, the sky's the limit, like the song, you know what I mean? It's like, you know, yeah, you're up to mogul status and then. But that's not a dis on your business model. The world came to a crashing halt, you know what I mean?
[00:11:46] Speaker B: Yeah, but I mean that's, that's the reality, right? At any given time, this illusion of control, this illusion of having it all together, you know, you have to be able to weather it. So I tried to and it was tough. I ended up moving back to Texas. I ended up back on my grandmother's, in my grandmother's spare bedroom for some time. I went to my aunt's house and my brother, which again is a part of this, this soap opera drama. You know, I, my brother and I, we have different moms and I didn't meet my brother until my dad's funeral. I met him in the limo on the way to my dad's funeral. Like the first time I'm being introduced to, to this guy who's, you know, half of me.
[00:12:33] Speaker A: Wow.
[00:12:34] Speaker B: So I get back to Texas, we, we talked every once in a while, you know, in that time. And he says, hey man, I know you're, you're trying to get back on your feet. You know, I'm working with this one company, you know, you worked in clubs, you're not a bartend. And I was like, yeah, I mean, yeah, throwing lots of parties. I know how to put some drinks together.
You got me on at this events company just doing some bartending and I kind of, I, I did that for a while because you can make a decent amount of money as a bartender. Sure did that for years. And eventually I worked my way into a digital marketing agency.
[00:13:06] Speaker C: Right.
[00:13:07] Speaker B: The largest digital marketing agency in the world at the time, which was Reach Local. And that's where I got my formal training in digital marketing. I learned Google Adwords. I learned how to set up campaigns and how to sell people on this new emerging technology of being able to pay to play pay Google to Give you some customers.
[00:13:26] Speaker C: Right, right, right, right.
[00:13:29] Speaker B: And that opened me to building websites and creating content for social media and email and database management and generating leads, all these different things. So I got a crash course and I ended up freelancing kind of on the side while I was doing this. And eventually I broke out on my own and started this thing that we now call Webster Berry Marketing.
[00:13:50] Speaker A: It's not just something, man. I mean, you got state senators on there and stuff like that that are going to you for their muscles. You know what I mean? A thing is like, you know, tinkering in your basement and hoping that your friends like it. You have a full fledged business. You know what I is when you google somebody and you start seeing, you know, and then you go on their website to make sure that they're authentic. And I've been the fortunate distinction of having authentic people on the show. But you know, there's a lot of. The Internet is full of charlatans.
[00:14:17] Speaker C: Right.
[00:14:17] Speaker A: Like we all know that. And, and so I'm like, you know, I, I Google everybody, see what they're officially about. And then there's a, you know, I'll keep the four letter words to myself. I'm like this guy really like, yo, this is impressive. And it's just like he's got these testimonials, he's got the lighting on the stages for people who haven't visited this man's website. He's the real deal. And now you're deciding and what I love about your testimonials about yourself, you said, I want to help others reach my success. You know, I want to help other people reach where I'm at. So for people who are starting out or for people who are trying to get where they're there, they're unicorn. What are the pratfalls that you can help them avoid?
[00:14:53] Speaker B: Those that are trying to get there? What are the pitfalls, I would say.
[00:14:56] Speaker A: In misconceptions about like digital marketing. Like misconception about digital and I'm sorry to cut you off.
[00:15:01] Speaker B: No, I would, I would say especially when you're early in business, I think a lot of people make the mistake of trying to do everything at once or going too big all at once.
[00:15:13] Speaker A: Yeah.
[00:15:14] Speaker B: One of my mentors always told me, dream big areas, but work small.
[00:15:18] Speaker C: Right, right.
[00:15:19] Speaker B: And your ability to, to see yourself 10, 15, 20 years from now, but be able to work, focus on what you, your, your goal for this month or this quarter.
[00:15:31] Speaker C: Right.
[00:15:31] Speaker B: What you got to get done this day is critical. You have to, you don't need to be on 12 different platforms, right?
Maybe just. Just get on one and own that one. You don't need to have 20 different products, right. If you can sell a million dollars at 1, right? And then right to the next one, it is. It's the looking at the best in your industry and seeing them at their best and comparing them to you at your beginning and at your worst and feeling that you're behind or you need to emulate everything that they're doing, even though they have, you know, millions and millions of dollars at their disposal and huge teams and, you know, guys with video cameras that run around and PR agents and, you know, you don't have that. Exactly.
[00:16:18] Speaker A: Just a little bit.
[00:16:19] Speaker B: It's okay. You don't need all that, right? You need one thing that you can master, and you can figure out how to get results out of it. So I think that that would probably be the biggest thing is, you know, finding or whittling down the one area that you can master, that you can dominate, that you can get predictable results out of, and working that to your best of your ability.
[00:16:42] Speaker A: You know, it's funny you say that, right? So it's like kind of like, you know, you know, this podcast, so to speak, right? You know, I called it the Tron, the Randomness of Nothing. And so my first step was just get a guest. Just, hey, man, just. And don't botch the first interview. Just don't. Because then, you know, that momentum is either going to snowball, and then, you know, I got a chance to now talk to people like yourself. And to your point, if you start, and I'm not, I don't want this to come out the wrong way. I can't compare myself to Joe Rogan. Like, dude, like, come on, it's not going to happen, right? And so that doesn't mean that the formula of what you're doing isn't replicated. But if you're not going to sit back and say, I'm just going to have compelling guests on my particular platform and let the chips fall where they may and be good at talking to people like yourself. Talk to people like some of my previous guests. One, I've had celebrity chefs, I've had CEOs, I've had various different business people. Know your lane, so to speak, right? And master your lane. And then the meat, you know, the. The.
[00:17:38] Speaker B: The.
[00:17:39] Speaker A: The mimic territory stops coming into effect, because then, okay, this guy's just trying to do his own thing, and he's okay with that. And you hit the Nail on the head with that. Comparison is a terrible thing, particularly in the Internet era where you can readily see, I don't have the six pack, I'm not six feet tall, me. Why not me? Why not me? And you'll go insane. You'll go absolutely insane.
[00:17:59] Speaker B: Yeah, I mean the, the, what's the term comparison is the thief of joy.
[00:18:04] Speaker A: Yes, absolutely.
So what services do you offer? Obviously I've been to your website, but for the purpose of the show, can you tell people with the services that your, your marketing company offers?
[00:18:15] Speaker B: Yeah, Webster Berry Marketing We're a black owned, centric, you know, marketing agency. We are full service, so we've got a staff of 20 plus and we do social media management, we do public relations, we do social media advertising. So we help generate leads, help generate sales, we build websites, we build apps, you know, we do database management, email marketing, text marketing. You know, we build AI agents and employees, we integrate systems, build out CRMs. We do all the things.
When it, when it comes to business and you trying to grow the business, a lot of times a lot of these gurus will tell you, oh man, all you got to do is Pay, you know, 1999, take my course and you're going to be on your way to seven figures, man, you know, the next, next 90 days, man, you're going to be a millionaire. And you know, is it possible?
Absolutely. Right, sure. Is it plausible? Absolutely not.
Keep it real. Right.
[00:19:15] Speaker A: Making money off the subscriptions of people actually taking the course, not the actual results that people achieve.
[00:19:20] Speaker B: Exactly. And that's, that's the key.
Try to, we do all of the things that the gurus talk about.
[00:19:27] Speaker C: Right.
[00:19:28] Speaker B: When you come to my agency, we put together the strategy and the plan to actually execute the thing. The average entrepreneur does it know how to build attribution models. Once they start running ads to keep track of who came from where.
Even if they did, they don't know what to do with the data. They don't know how to segment a list of people and automatically start sending emails and text messages based on what page they hit on your website.
[00:19:53] Speaker C: Right.
[00:19:54] Speaker B: All those things are extremely intricate and complicated. And the reality is most people don't have that much time and they don't have that much money.
So you come to us and we kind of take care of all those things.
[00:20:05] Speaker C: Right.
[00:20:05] Speaker B: There's a lot of stuff that we do on the back end that you'll never know that we do, but we do it because we know we need the data so that we can make decision to help you make money, right?
[00:20:13] Speaker A: Well, it's kind of like, you know, and you know, anybody who's ever, you know, started anything, whether they've been successful or unsuccessful or not, typically when you play basketball, if you're right handed, you don't work on your left hand, right?
You know, until, you know, you get that wake up call that, you know, somebody stopped your right hand. So translation is that if you're not good at something, you're going to give it the least amount of attention, right? So, you know, you could build compelling products, you could build, you know, you could have a great idea in your head, but because of the services that you're offering, it's. I hate to say this, but it's the less sexy part of what somebody ultimately needs to be successful. And you're like, dude, I'm really. And for anybody who's ever tried to do what you do without this necessary skill set to do it, it usually blows up in their face.
[00:20:53] Speaker C: Right?
[00:20:53] Speaker A: Because it is a long learning curve to learn digital marketing. It is a, it is a lot of algorithms, it's a lot of data management. You know, I, I can only speak for myself. There's times where I've talked about stuff in my house and then I look at my Gmail and I'm like, how the heck did that end up in my email as an advertisement?
[00:21:09] Speaker C: Right?
[00:21:09] Speaker A: And you're like, holy smoke. But that's how embedded this data and information can be, you know?
[00:21:15] Speaker B: Absolutely.
[00:21:16] Speaker A: It's amazing.
[00:21:19] Speaker B: It's, it's huge. And you know, AI is kind of leveling the playing field. But you know, I would say that most people, I don't even know where to start with that.
[00:21:27] Speaker C: Right.
[00:21:27] Speaker B: A lot of people are still trying to figure out how to connect their Gmail CRM, right.
AI is, is several steps in the future. So.
[00:21:38] Speaker A: Yeah, well, that's what. It's always funny. And the people who are planning these things are always five years ahead of everything else, right? So just because we're seeing the finalized, you know, finalized product right now in real time doesn't mean that the version 4.0 isn't being worked on right now.
So, you know, that's what, that's where people have to get to. So based on what you've done for people, how are you getting these other people to where you are when you say that you want to help a thousand people reach a hundred thousand and you want to help people reach seven figures and things like that, how is that camp coming to fruition?
[00:22:09] Speaker B: You know, because of my background Right. Because of me not coming from money, you know, me coming from movement, you know, moving from house to house, situation to situation, trying to survive, you know, but before I was 18, I had lived in over a dozen homes.
[00:22:27] Speaker C: Right.
[00:22:29] Speaker B: So, you know, I didn't really have any investors, I didn't have any mentors, I didn't have any blueprints. I just had grit, Google and a gut feeling, you know, that, that I was meant to be more and that if I kept working at it, I could figure it out.
And I realized that there's a lot of us struggling with that.
[00:22:46] Speaker C: Right.
[00:22:47] Speaker B: Especially, especially black men. Right. I will say black women tend to ask for help more. They tend to go seeking knowledge and information more. We're a little more stubborn, we are more stoic. Where the I don't need help, I can figure it out myself types for sure.
[00:23:03] Speaker A: Absolutely. Absolutely. And because of that on your face, then I'd say, hey man, this is beyond my scope of knowledge and it's time for somebody to reach out to.
[00:23:12] Speaker B: Exactly, exactly. And you know, because of that, I know, because I work with hundreds of entrepreneurs that they need help. There's a lot of things that they don't know, are not going to know. And you know, there's a lot of people in the digital marketing space, but there aren't a lot of people who look like me. And there's even fewer people that look like me that are trying to market to and help people that look like me. So.
[00:23:34] Speaker A: Well, you know, definitely. And I think the other part to that stool is that, you know, if you do fall and stumble and you do need resources to reach out to, your inner circle may not have the right answers. Right. So there's the unfortunate distinction where your neighborhood may not be the people you, you really have to seek outside of where you're coming from to be able to get help. Because, you know, because you didn't come from the circumstances, you're like, dude, I can't go to my neighbor. I don't have, I don't know, a CEO. I don't know. You know, I don't know anybody that could actually pull me off to the side and say, you're doing this wrong. Do this instead. You know? Yeah.
[00:24:08] Speaker B: And I mean, that's, that's where the, the hundred x impact came from. You know, I'm not doing it just because it's going to make me money. And you know, maybe somebody like you who's, you know, awesome and interested and curious will ask me about it and I can kind of Put it on a T shirt and say, hey, I got this goal. You know, I mean that's probably a good idea. But you know, 100x impact is my commitment to helping a thousand entrepreneurs generate a hundred x thousand dollars in annual revenue and a hundred entrepreneurs scale to a million dollars plus in revenue by the end of 2026.
[00:24:45] Speaker A: Wonderful.
[00:24:46] Speaker B: And the why is because there are too many brilliant, bold and battle tested people that stay stuck.
[00:24:53] Speaker C: Right?
[00:24:54] Speaker B: It's not because they lack passion or ability, but just because they lack a proven path.
[00:24:59] Speaker C: Right.
[00:25:00] Speaker B: And my goal was to cut that and I wanted to provide them with that blueprint, be that mentor, hand them the actual systems that they need in order to level the playing field amongst their peers and actually get to the profit. So you know, we don't do, we don't hand out a whole bunch of fluff and motivation. We hand over mechanisms. You know, every strategy, every funnel, every automation we deploy, it has a purpose.
[00:25:26] Speaker C: Right?
[00:25:27] Speaker B: And the purpose is to move you from idea to income, from, you know, just hustling to actual impact and harmony in your business.
[00:25:36] Speaker A: That's amazing. You know, and you know, I loved how you placed those things in big bold words too because it was like this is really, it mattered that that was part of the forefront and it wasn't hidden on your page or wasn't hidden on your profile because you know, you know what it was like to struggle and you've seen what it took to get to, to your success and the continued success. Now do you branch out and now that you do digital marketing strategies, is there other things that you branched into? They said, hey, you know, now I can dip my toe into this because this business is doing well and I can segue into something else.
[00:26:06] Speaker B: Yeah, I'm, I'm, my team, I told my team I'm not going to start any more businesses. You know, this year or next year we're going to, we're going to keep scaling these.
So yeah, we have Ignite funnels which is a all in one business management and marketing system. It is the system that we use internally for all of my businesses and 90% of all of our customers of the agency also use Ignite funnels simply because it has everything that you need to run your business, right? It's your phone system, email marketing, your websites, your funnels are built on it, your CRM is in it. You, your process, payment processing. Everything that you need is, is in there. So that's one business. And then launch Ignition AI that is a initiative and a software now to help Entrepreneurs that are trying to scale to six and seven figures and beyond.
[00:26:54] Speaker A: Beautiful.
[00:26:54] Speaker B: Basically, we help them kind of deconstruct their idea, sequence it, and then set their business up for scale so that they can come over to the agency and, you know, run ads and do the content and all the other things that we know makes them successful. But if you don't have the system kind of built first, well, then, you know, you're putting the cart before the horse.
[00:27:12] Speaker A: You know, I guess I could pick your brain for another, you know, the length of a movie and still had not actually, you know, scratched the surface of what you're all about. But I got a good feeling for it. And more importantly, the fact that you're willing to share it with others is a testament to your character and who you are as a human being in a man. And so your. Your story definitely should stop people in their tracks to say what they can't do and start thinking what they can't. And one thing I will say is that you only as small as you think that you are. So if you think you're only capable of certain things, then you're going to only stay doing certain things.
[00:27:41] Speaker C: Right.
[00:27:41] Speaker A: You know, I can't lift weights. My body won't look like this. I can't stop eating these certain foods. I'm homeless. My mother, you know, is in jail. My father passed away. If you start putting that in your mind that these things happen to you, ultimately you're going to cap yourself out to your own potential. It's just the truth.
[00:27:59] Speaker B: Yeah, I mean, it's. It's never what happens to you. It's how you react to it, right? It is. You know, we're all going to get knocked down. You're all going to get punched in the face. Right. Someone's going to pull the rug from under you and you fell flat on your face or on your ass. It's not that that's going to happen. You know, if you're fortunate enough for that not to have happened, well, inevitable. Awesome. Congratulations, man. But for the rest of us mortals, you know, that's. That's just par for the course.
And the reality is you have to realize the only difference between you and someone's great is that they get up off the mat or the canvas or the field faster than you and they get back.
[00:28:38] Speaker C: Right?
[00:28:38] Speaker A: That's it.
[00:28:38] Speaker B: So you can get that stuff and get back to the game. You know, you get to the finish line and, you know, it's something that took me a long time to realize, you know, I didn't have that mentor. I didn't have the dad there to dust me off and say, it's okay.
[00:28:52] Speaker C: Right.
[00:28:53] Speaker A: Right.
[00:28:53] Speaker B: So many times when I would fail at things, you know, I took it personally. I took it as a sign that I wasn't good enough or that I didn't have what it took or that, you know, maybe this, this wasn't for me. And the real the reality is success, true success is built on failure.
[00:29:12] Speaker C: Right.
[00:29:13] Speaker B: The bigger the success, typically, the bigger the failure, right?
[00:29:16] Speaker A: Yep.
[00:29:18] Speaker B: And now that I know that, you know, things go wrong and I. I immediately pivot, you know, to the next thing and. And, you know, try to forget the failure and. And retain the lesson, you know, and.
[00:29:30] Speaker A: And that's just. And that's a beautiful life lesson. And I think, you know, sometimes we have to pause and realize that at the end of the day, you know, unfortunately, the Internet can sometimes, you know, they always see the success of what somebody is when they're standing in front of that business or they're standing in front of. This is. I want to share my success with you. But nobody was viewing their story when they were, you know, in the living room crying by themselves because their. Their venture didn't work out or their funding got pulled or their business partner, you know, scammed them or whatever took place, or they, you know, they're down to their last dollars. You know, nobody, unfortunately, was there to pick them off the rug. They're only there to clap and they see the beautiful pictures. So I'm just keeping it real. You know what I mean? Just keeping it real. You know what I mean? You know, the positivity that you, that you vibe through. This was one of the interviews. I, I have a wonderful. I have the fortunate distinction of having a lot of wonderful guests, but this one tugged at my heartstrings in more ways than one. Because your story and what you do and who you are meant a lot for me to get a chance to sit down and speak with you. So I wish you nothing but continued success. And ultimately, where can people find you?
[00:30:29] Speaker B: I am not hard to find.
Arius Webster Berry A R, I, A S. Webster, like the dictionary and then B E, R, O, Y all one word, Websterberry.
If you Google, all of my stuff comes up. But the agency by itself, just Webster Berry Marketing on all of the socials.
Websterberrymarketing.com for me, it's just Arius Web on all the socials.
A R, I, A S W E B.
You know, if you want to get the book, which is in Barnes and Noble and Amazon and Google Books and all the different things it's available as well. Thank you.
[00:31:04] Speaker A: Sitting right over, you know, and so much appreciate you. And like I said, nothing but continued success going forward. Thank you very much, Aries Webster, for being on the Tron podcast Randomness Nothing. So it's been an honor and absolute pleasure.
[00:31:18] Speaker B: Thanks for having me, Rashad.
[00:31:19] Speaker A: Appreciate you.
