M Curtis McCoy

Episode 5 April 08, 2025 00:34:23

Hosted By

Rashad Woods

Show Notes

M. Curtis McCoy is a globally recognized authority in personal branding, leadership, and business development, making him an outstanding podcast guest.

President of News Wire Magazine, Curtis helps clients reach large audiences by focusing on authenticity, consistency, and strategic visibility, offering invaluable insights on creating a strong personal brand.

Specializing in personal branding, Curtis works with successful authors, entrepreneurs, motivational speakers, podcast hosts, and leaders seeking to elevate their exposure and impact.

His expertise in identifying opportunities, crafting business strategies, and improving operational efficiency is unmatched.

Also, Curtis hosts Success, Motivation & Inspiration on Amazon Fire TV, where he offers a platform for thought leaders to explore personal branding, business strategies, and leadership.

 

https://Instagram.com/MCurtisMcCoy

https://MCurtisMcCoy.com

https://Facebook.com/MCurtisMcCoy

https://TikTok.com/@MCurtisMcCoy

https://YouTube.com/@MCurtisMcCoy

https://LinkedIn.com/in/MCurtisMcCoy

https://X.com/MCurtisMcCoy

https://Pinterest.com/MCurtisMcCoy

https://MCM.team

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Episode Transcript

[00:00:03] Speaker A: Ladies and gentlemen, thank you very much for joining us on the Tron podcast. This is your host, Rashad Woods. And today I have a very special guest, an entrepreneur, best selling author, motivational speaker, and all around good guy and success story from some very, very trying times in his life. Thank you, everyone. Mr. M. Curtis McCoy. Thank you for joining us. [00:00:22] Speaker B: Rashad, man, I am so glad to be on your show today. [00:00:24] Speaker A: I appreciate you, I appreciate you. I had a chance to look at your background, the success you've had, the thousands of people you've helped, you know, the companies that you've built. But you also came from some very tough times in life. And I think people need to hear stories like that because when they're down, when they quote, unquote, hit that rock bottom, that's not the end point. And you came back from some very trying situations in life. Would you care to expand upon that for us? Please? [00:00:49] Speaker B: You know, not to, not to completely change the direction of this, but I get people all the time talking about, you know, I get podcast hosts where they're in, they're asking about the child abuse or that, you know, my dad handed me a pistol, told me to do the world a favor or surviving brain cancer, all these crazy things. There's a lot of good stories that work real well to connect the audience, make them feel sorry for you and, oh, look how good this guy's done now. But the real thing here to think about though is everybody goes through some kind of crap in their life. Doesn't matter whether child, child abuse, maybe you're being, you know, you've got a husband, wife, significant other cheating on you or whatever the, whatever the train wreck is. You survive some kind of a medical issue, you've lost a lost loved one. But we all deal with junk that sucks in our life. The difference between winners and losers, though, winners, you know, losers use that as an excuse. Like, you know, I grew up my dad doing coke and drinking and not a great example, but I could have used that as a excuse to go, my dad treated me like this and I turned out just fine. No, you turn out to be the same kind of loser that you grew up with, an example of. So losers use that past or the struggles as a reason, you know, as excuse. Winners use it as a reason to become something, something better. So that's what I try to focus on now is where are you going? Instead of, you know. [00:02:09] Speaker A: Well, you know, so right now, can you, I see you have a. And that's a great antidote for people who are Listening to focus on the positives rather than where you were at. I thought it was just a very inspiring story because it's amazing where you came from. That being said, you're a motivational speaker and you go around the country and you've been very successful as well as having the Amazon Fire show, the host of success, motivation and inspiration. Would you care to give us a little insight about that? [00:02:33] Speaker B: Yeah, man. That's the big thing now with. So we took over Newswire magazine back in 2018. You probably know Newswire launched in like 1997. [00:02:44] Speaker A: Yeah. [00:02:45] Speaker B: So as I was running my telecom company, Newswire come up for sale. And we ended up picking up Newswire and then also from that, actually started out podcasting like you did. I had, yeah, super cheesy setup. I was living in the back one of my retail cell phone stores. My parents loved. My mom and stepdad lived in the back of another store. I had, you know, it was rough times there, looked successful on the outside and you know, everybody thought we were crushing it, not realizing, right. We're paying the employees real well. But that meant there was not enough money to have a house for myself or something. [00:03:19] Speaker A: Right. [00:03:20] Speaker B: But so, yeah, I mean, we started out there with all that going on and then ended up as the business just exploded. We took Newswire magazine, took over Newswire, launched the magazine, that little podcast where I had this. I mean, it was the cheesiest podcast you ever saw. I'm standing there in a thrift shop suit holding a microphone that was. I didn't, couldn't afford anything to plug it into. So I'm recording my podcast on a, on an Android phone, you know, a little cheesy tripod there, holding this microphone, standing in front of a cloth, trying to look, trying to look like I was on stage or something, but. But nobody in the world looking at me, you know, seeing that going, I just look like some cheesy doofus giving success tips. Like, this is him, Curtis McCoy. [00:04:02] Speaker A: Right, right, right. [00:04:03] Speaker B: Trying to give you success tips, but. But again, just starting out and pushing through that. And then now as we got syndicated to Amazon Fire tv, so we actually host a show where I interview people kind of like you are. [00:04:13] Speaker A: Right. [00:04:14] Speaker B: And then doing Newswire magazine and really helping highlight authors, entrepreneurs, podcast hosts, folks who are really crushing it in life and business and get their story out, putting them on the 96 foot billboard in times Square in New York and, you know, just really sharing great stories of people who already, who are, who are on a good path up and helping folks. [00:04:32] Speaker A: So what is the one common denominator amongst all those successful people that you name that you've noticed or that you saw immediately in them that said hey, no matter what industry you were in, this is the characteristic that was similar amongst all those people. [00:04:47] Speaker B: So every single one of them is outlook. There's, if you read my fourth book, I've interviewed everybody from a guy that owns a church and a private hospital, Nathan Schulf, the Inventor of the MP3 player, an ex convict who is a felon, multiple time felon, had been caught on drug trafficking and, and I mean tons of different crimes, had been in prison for years, got out, turned his life around. Now he's a very successful guy launching software companies and, and just crushing it. But every single one of them, it's that same thing where either use your past as an excuse or as a reason to become something better. [00:05:20] Speaker A: Right, right, right. So I had a, when you go ahead, I'm sorry. [00:05:25] Speaker B: I had a, had a friend the other day I was out host an event in Texas, in Waco, Texas and this guy was saying the difference between what he's noticing as he's flying around the country speaking to different groups. He said the, the difference between the conversations where people who are just getting by are talking about the past. Man, back in high school I used to run, you know, I did this but. And they're always looking back at what they used to be. The people who are really kind of, you know, the mid level where you're like hey, it's a classy neighbor down the street. They got a couple nice cars in the garage, got a nice house that they're, they're making minimum payments on. But most of those people, when you're, when you're looking at somebody with a six figure typical mid six figure income is they're talking about people. So hey, did you know George just launched this new company and so they're all talking about, instead of the past events, they're talking about people. He said the difference between that top percent who are absolutely crushing it is they're talking about ideas, ideas and things that they can achieve. So they're like past currently I guess the difference. Absolutely right. [00:06:28] Speaker A: You know it's crazy because I was looking, I was listening some for some writers from Tim Grover, Michael Jordan's trainer, late Kobe Bryant's trainer. [00:06:35] Speaker B: Yeah. [00:06:35] Speaker A: And you know it's funny what he said. He's like Michael was already the best basketball player in the world and there was really nothing I was going to do to make him a better basketball player. He was always fine tuning what was already great in him to get him past the Detroit Pistons, to get him to persevere through certain things, because his will was already unbreakable. So you either have it in you or you don't. Right. And I think that a characteristic of people who can be more forthcoming and thinking towards the future, such an example as yourself, where it didn't matter if you were in the back of your, your, your, your in a, in a stock room with a cheesy tie. You know, some people would laugh at that. You know, if you show that to your friend, they'd be like, dude, what are you doing? But you had the vision that it didn't matter. I don't care what you think. I got this path that I'm on. And so when I looked at your history, you know, you own pharmaceutical. You had a pharmaceutical company and you had some laser clinics as well too. How did those come into fruition for you? [00:07:31] Speaker B: Yeah, so that's again, the, the goal. You'll see. This is another thing with entrepreneurs who are really crushing it, who's maybe they've been super successful. You look at Elon Musk right now, started multiple company after company after company. And it's crazy stuff people don't think about doing. But the reason for that, I mean, and I am not comparing myself to Elon Musk, that dude is. [00:07:53] Speaker A: Right, right, right, right, right, right. [00:07:55] Speaker B: He, he probably loses more pocket change than I make in a year. So. But the. Again on that, the reason that I've been successful with, you know, starting a telecommunications company that had over 250,000 customers a month. In the website, we're on Track to do $986 million a year in total revenue. And that's big numbers. Revenue sounds a whole lot better in profit. You know, we're profit on that. It's very small. But so I'll say the revenue, because it makes me sound like the big dog. But I mean, doing almost $1 billion a year in total revenue is a. You're on the right track there. [00:08:32] Speaker A: Right? [00:08:33] Speaker B: The pharmaceutical. The talk company had a Christian clothing company. You talk about the cosmetic medical laser clinic at a supplement company manufacturing, you know, all kinds of different. Or manufacturing and shipping different. All kinds of supplements for gyms and stuff like that. [00:08:50] Speaker A: Right. [00:08:51] Speaker B: But everything that I ever did there was trying to figure out how to solve a problem rather than create a new. A new market for something that, you know, some kind of a new invention. It's really difficult to create a market for something that People don't need. But if you just find a problem that exists in the marketplace, you solve that. And you don't even have to be the cheapest guy as long as you're the one that provides the best solution or you've got the best name. So you built the brand, really got it out there. Now if people can find you, they can do business with you. So that's what I've done there. Just figure out what, what problems need solved, you know, how to solve that effectively and then really market the heck out of it and make it to where that's something that people know about and makes it easy to buy. [00:09:29] Speaker A: What's the old saying, you know, build a better bounce trap. Right. So, yeah. So, you know, one thing that I've noticed doing this, this podcast and I just started about two and a half weeks ago is every single person that I've interviewed that's been successful and has their niche and found their, their, their joy in life, they always want to share it with people. And I've noticed that you're in the big business of sharing your knowledge. I've seen, you know, I, you know, you're on Instagram, you're on X slash Twitter for other people that know the name switched, you're doing multiple podcasts and you're highly sought after guest on podcast. Your goal, to give back, to inspire people. And I've looked at some of the speeches that people gave and they raved about you. Was that part of, you know, it, was it, did it come organically while you were successful at what you were doing and people just naturally gravitated towards you? And then you said, okay, well, I'll start sharing this with people. [00:10:20] Speaker B: The way that actually happened is I had, I. You may have, I mean, it looks like you've done more research on me than you probably know more about me than my, than my fiance does. I appreciate it. [00:10:33] Speaker A: I was never gonna come on here and not do my homework. You know what I'm saying? Like, that's a disservice to your time. [00:10:38] Speaker B: That's awesome. You know what, that's a huge, that's a huge thing that separates. I'm doing as many as six podcast interviews a day right now. I've done 180 podcasts in 90 days. I think you're number 182. The difference though, you would not believe how many I get on where the guys start the podcast. Maybe they're, maybe they're 80 episodes in and haven't monetized. They're just trying to figure out how to keep going. But they get on, they go, hey, so today we've got M. Curtis. Did I call you? Is it Curtis or M. Curtis or McCurtis or. Oh, my gosh. And so not doing their research. And then they'll say, hey, so introduce yourself. Why are we here? You know, what are we talking about today? So that, like, that's the ones that never really take off. The guys that do. Like you are where you're. Where you're really doing the research and you've got a good conversation, good questions, you coming up with relevant questions that, that make your guests look like it, like an expert. That helps with you. So I, I appreciate you putting in that work. [00:11:31] Speaker A: Absolutely. Thank you. [00:11:33] Speaker B: Now tell me, tell me a question there again. [00:11:35] Speaker A: Yeah, Just basically, how did you get into the sharing of success? Because every single person that I've interviewed has been like, hey, you know, I got to share this with the rest of the world, or, you know, an audience that's willing to listen if they want to follow the path that I've done. [00:11:50] Speaker B: You'll see this with a lot of successful podcast guests is we start out just trying to share, sharing, benefit sharing value, trying to solve problems for people. Just like this event that I just spoke out in Waco, Texas last week. Just teach people on earned media. My entire business with Newswire magazine and Amazon Fire TV is all our paid media. That means, you know, we're working with people who have done well enough to. Or another spending money on the advertising. And when they get more exposure, they get more, they bring more traffic. Yes, but I, but I speak all over the country, including on podcasts, about earned media, helping people do things to try to figure out how to. Without spending anything, how to get out, get out there, get your name out there, make sure people know, like, and trust you so that in the future, when they grow, when they get their business successful enough, now they can advertise with the guy that just taught them that. So. [00:12:38] Speaker A: Absolutely. [00:12:39] Speaker B: Yeah. I mean, it's not completely selfish. I get people all the time that are like, oh, my gosh, you're spending your whole life doing all this, you know, helping people with the brand. And there's money in that. For me. I wouldn't, you know, I see that in the future wouldn't be, I wouldn't be doing it for. [00:12:53] Speaker A: I, I love a lot of times. [00:12:55] Speaker B: It'S nice to be able to get paid for it in the future, you. [00:12:56] Speaker A: Know, of course, of course, you know, you're not, you know, I mean, I'M sure you have your. There's only so much you can do for free before you have to, you know, your time is worth money. I think sometimes people get bashful about saying that. Right. Or they, you know, they shy away from that. One question that I did have was that for somebody who has hesitations in starting out, I don't have the time. My kids monopolize it. I'm married. I don't really know what I want to do. How do you, what's your advice to somebody who's trying to find that path to kick off to do something? [00:13:33] Speaker B: This is probably not what you're expecting. I would say if you're not in a position where you can sacrifice the time for me building, building Best SAILE that was 80 to 100 hours plus a week for 10 years straight. I had no friends, no family. No. I lived in the back one of my stores. My, my mom and stepdad lived in the back of another store. We had a third store that, that it was, you know I was traveling back and forth to at licensees all over the country. My, some of my family members owned other stores that were licensees of bestseller. [00:13:59] Speaker A: Right. [00:14:00] Speaker B: But, but the amount of sacrifice that goes into something like that. Told you general. I mean generating massive revenue numbers. If I was going back though, I'm in a position now where I've got a fiance, she's got a seven year old son that is just absolutely awesome. There is no way that I would start a company like that right now trying to get in it and you know, start from scratch. So I, I would say the biggest thing is determine whether it's worth the sacrifice or not and realize the sacrifice that you think it's going to be is probably not even close to what it actually will be. There's going to be massive, massive amount of time energy. You know, eating ramen noodles for years trying to get the thing to take off. I mean that's right. That's the truth. [00:14:37] Speaker A: No, you're telling the truth. Telling the truth. You know you gotta, you know the only thing you're gonna, you're gonna, you're gonna bleed. You know you're gonna bleed and you're gonna have self doubt. You have moments where you have to be willing to persevere through some very trying times. The one thing I did have a question for, and this is, and this is, this is directed kind of a broader base because everybody is now a subject matter expert on the Internet. Every time you hear a YouTube video and I'm not saying that you that's not in any way shape or form with you. But how does, how do people who are looking to, to take a step in life to say, to step out of their comfort zone, not get sucked into that world of, well, this guy or woman on YouTube said that all I have to do is X, Y and Z and I'll get there. Because everybody does it now, right? [00:15:17] Speaker B: Yeah, well, yeah, that's, that's like all the, all the chat GPT experts, all the AI experts that came out, I mean within a week. [00:15:23] Speaker A: Right, right, right. [00:15:24] Speaker B: Where the experts are. [00:15:25] Speaker A: So, um, absolutely. [00:15:26] Speaker B: We were using, not publicly available software, but we were using AI back in 2016, 2017 with Newswire magazine. And I mean very beneficial. But I, I still, you know, I'll give some tips on it. There is no way that I would ever come out and say sell a course on AI, you know, a week after the thing launched, going, I know just as much as you do on it. You know, I just, I mean I've spent more time watching YouTube videos and trying to compile some knowledge. The biggest thing I would say though is look for fruit on the tree. You'll see this a lot with success coaches or I guess that's probably the biggest thing I see with success coaches doing these events at different, you know, all over the country. People get sucked in where they're going, hey, book publishing companies, it's a fake publisher. Some guy that is selling you a service 3, 500 up to, I heard a guy spending charging 15, 5, 15, $15,500 to publish a book as a bestseller on Amazon. The biggest thing, look at them, look at their books. Has the guy published 15, 20 books himself that are all actually international bestsellers. Look at the sales rank. Does he have the fruit on the tree? Is he teaching you? Because he's an expert and already has, has earned it there and now he's trying to give back. Is there, is there massive profit for him? Where these mindset coaches mindset and discuss where you look, you start researching them. You see, they've never started a successful company. They've never lost a company, never lost a multimillion dollar business. That'll teach you a lot. Also research the guy. If you can't find anything about them. I'm not the guy, but he's a research person. If you can't find the success and failures they've had online, it's probably a good, a good sign that they're making their money just by scamming other people out of getting them to pay them. For the success mindset or whatever that. And you see guys that are multi millionaires where they've done this whole thing. I've got an example of that. A young kid that you may know him if you're on, if you're on social media. I've been on Instagram and you are Instagram and Facebook for a while. The kid's dad had, he was, he was in and out of jail. Never prison, but in and out of jail for different drug, drug related things. Just had that. He's a good looking young guy, the girls love him and so he's kind of the part of your club kid or whatever. [00:17:38] Speaker A: Yes. [00:17:39] Speaker B: But he went along, had had a massive following. So if he was selling drugs, he made a lot of money selling drugs. If he was selling whatever the new Tre energy drink or whatever it was. He's this handsome, good looking kid that's got all the girls following him. So now he's. Whatever he's promoting, people are out there. [00:17:54] Speaker A: Buying it, consuming it. Right. He's an influencer. [00:17:56] Speaker B: And his dad. Yeah. And so his dad had a buddy, I guess that you know, the whole family is real well off. The dad's had a buddy that is a multi, multi, multi millionaire and told him hey you're, you can sell absolutely anything. He was talking about this. I won't say the name of the supplement because you. I'm not trying to call him out but. [00:18:14] Speaker A: Right, right, right, right, right. Just in general speaking terms. Yeah. [00:18:17] Speaker B: But he's come up with all kinds of different stuff like that. That was not great products but beautiful marketing. The things wrapped up, looks awesome and he's promoting the heck out of it. And now all the celebrity he's out, you know, giving out to these other influencer folks. So you see them energy drink can and looks like he's crushing it. The dad's buddy, he had ended up lost everything again. I mean, didn't have an apartment, was sleeping on a friend's couch. The dad's buddy goes, hey, this kid is. The kid can change, can, can sell anything he says sells. The dad's buddy loaned him money to buy a, a used McLaren real nice, you know, Lambo type of a looking. I don't know what he spent on it, but bought him a used McLaren and then bought a. This gigantic huge multimillion dollar place. You know, whole bunch of rooms, the, the infinity pool, all the cool stuff there. And so the kid, yeah, the, the deal was that the, the dad is saying, I mean the dad's friend was telling you, you Become who you surround yourself with. If you can get, if you can get a bunch of successful guys in the same room, they will automatically network and they'll get their money out of it. So he's charging 10 to $15,000 a weekend to have these guys come out to this gigantic mansion. They see the supercar parked on the front. Within 90 days, he's on 10 to $15,000 per ticket. So you go stay in one of the rooms of this gigantic place. Now they're doing networking. So they're sitting there in the, in the main foyer area, main room. Now got, got a catered, you know, hired a, hired a catering company come out and serving, serving nice meals and, and d'oeuvres and stuff. So now these other multi millionaire, multi millionaire wealthy guys are out there networking and they're making money off of this by connecting with the other, the other guys. Now he gets up and speaks. So this is part of the, part of the package. You get up, speak a couple times and just give them some tips on personal branding and building yourself, you know, making yourself known. So from literally sleep. Didn't have money for an apartment. The dad, dad's buddy loaned him the money for the house and the car, looking like he was successful. This kid has made an insane amount of money selling these mastermind meetings. It was good for everybody too, but he did not get rich. He didn't even own the house or the car because of what he was teaching. That was a buddy part of the image. [00:20:33] Speaker A: Right? [00:20:34] Speaker B: And so it wasn't a bad thing. I mean, everybody that went to these events really ended up with some good, good connections because people who can afford to spend 10 or 15 grand for a weekend are in a position that they can share knowledge. So it was kind of a cool idea, not something that I would do, but he sold it as come learn how I became successful. And by having 30 guys in the room that are crushing it now, they shared success. They're going, yeah, this, this meeting was absolutely amazing. [00:20:59] Speaker A: Absolutely. That's. Wow. You know, that, that's crazy. That's crazy. But it had me. You know, I think the big thing about it is there are things that are taking place around all the time that you're not aware of or I'm aware of, because there's a different way to be successful, particularly with the, with the advent of the Internet and being able to reach and connect with people. And so I had a couple other questions that it was the online store and just briefly, do you speak at colleges or schools or anything? Like that, too. I know you're paid. You do a lot of us speaking. Do you end up find yourself particularly with the younger generation, you know, that are trying to be, you know, they have entrepreneurship classes now in colleges. Have you been invited to some colleges to speak? [00:21:35] Speaker B: I have not. I think that'd be awesome, but no, I have not. I got invited to speak out at a prison recently, at a federal prison. But I think it'd be awesome. [00:21:44] Speaker A: Yeah, I thought that. Yeah, I figured that would be a decent avenue. Well, I got to tell you, you know, your story is compelling. Your success is very, very something that everybody should aspire to. How's Newswire magazine going? How did that, how's that taking place? I know that you've been in charge of that for the last five, six years. Can you talk a little bit about your. [00:22:03] Speaker B: Yeah, I think we're going on six years now. Sure. I think we froze up there for a second. What was that? [00:22:11] Speaker A: Sorry about being the CEO of Newswire magazine. [00:22:15] Speaker B: Yeah. So Newswire magazine, like I was saying, we will get on, do a video kind of like this. Then you got a video call, interview people who are really crushing it. So if you're at a position right now, let me tell you somebody who should not sign up to be featured in Newswire magazine or Amazon Fire tv. If you're just trying to get your business started, you're scraping together, I mean, you've got a good idea, you think it, think it'll work, but it's not generating any revenue yet. [00:22:41] Speaker A: Right. [00:22:42] Speaker B: You're not in a position to start spending paid media. Don't spend money on Google Ads, on Facebook, ads on personal branding without a way to convert that into monetization is not, not something I would spend money on. Do the work, get out there, speak, do your, do your Instagram live, whatever the videos are, and just really get to where people know, like and trust you. As soon as you're at a point where you've got a product, a funnel, whatever it is, a product service solution, something that you can sell, you got a landing page for it. And you notice that when, when people hit that page, some of them convert, some of them actually end up buying, paying you, whether it's for coaching, consulting, a product service, software, whatever. Now as soon as it starts converting, and it's converting for people who are not friends, family or neighbor who's trying to help you out, if it's people who just found you on the Internet or if you ran an ad or something and they got there and convert now Start throwing some extra money at it and start boosting up those sales. But don't market like with Newswire magazine or Amazon Fire tv. Entire position where you, where you gotta got something to monetize when you get to that position. Now you schedule a meeting with me. You can Google M. Curtis McCoy, you can search Newswire magazine. If I don't show up on the very first page, very top of the top of Google, I may not know what I'm doing. So use that, use that to filter me out and see if I'm, see if I'm actually legit Google M. Curtis McCoy. If you find me, send me a message and then we'll, we'll schedule an interview where you can start doing some, where you can get your brand out there. [00:24:10] Speaker A: Okay. No, that was fantastic. And like, you know, it wasn't for me, particularly for that particular question. I just was like that's really awesome that you're in charge of that because I get the CEO of this multimedia company. Well, you know, I know that obviously your time is very valuable and I just want. Thank you for that. Did you have any questions for me at all? [00:24:28] Speaker B: Man, I, I am absolutely loving this. Which is the Randomness of Nothing, right? The Tron podcast. [00:24:33] Speaker A: Yes, it is. Yes. [00:24:34] Speaker B: I love this connection. And what can I do to help you get your, I mean, I'm blown away. Your questions, the quality of the interview. You are, I mean you're doing it as, as great of an interview as anybody that I've been on with where they've done 200 shows. So what can I do to help you expand? [00:24:52] Speaker A: That makes me feel really good because that I feel like I'm going in the right direction. The one thing, all I asked, you know, was an opportunity for your time to pick your brain. It's my job to take the baton and run with it. So some of the things that you told me, just briefly of what it's going to take to get this podcast to the next level, I'm going to take that to heart and make sure that I continue to do my research, continue to get quality guests and start using social media to really get this out there. Because the one thing I always want to do with every guest is thank them for their time, do my research and homework before I get them on there. And more importantly, the Randomness of Nothing was really geared towards talking to subject matter experts in fields of success or high hobbies that they have. So that can inform an audience that you can do. You got to get it out of your head and Put thought to action. [00:25:33] Speaker B: I love that. [00:25:33] Speaker A: And this podcast was that for me because I kept having it in my head. [00:25:37] Speaker B: I love that. Do. Do you have a second for me to give you some. I mean, are you cool with me giving you a couple tips on how you can actually monetize this right away? I mean, maybe you already are, but I'll share some stuff not directed at you, but what other podcast hosts that I've seen when they've made these changes, start making money at it. [00:25:52] Speaker A: I appreciate it. [00:25:52] Speaker B: Getting mortgage. [00:25:54] Speaker A: That's what the show is for. [00:25:55] Speaker B: Yeah. So now if you're watching this right now, Visit tron.tron podcast.com that's it's URL. Are you doing dedicated landing pages for each individual show guest right now? [00:26:08] Speaker A: Yes, I am. Well, it's funny you asked that. Right now I'm doing a lot of recording of the episodes so that way I have a bullpen to be able to release them and give everybody that enough time. So that way there's a week by week release right now. If that's wrong, let me know. But right now that's what. That's the mode that I'm doing it right now by recording each episode individually. [00:26:24] Speaker B: And then how many episodes are you are you recording weekly right now? [00:26:28] Speaker A: About three. [00:26:30] Speaker B: That's a lot of work. People haven't hosted a podcast. I mean there's a whole lot of work that goes into post production and scheduling and stuff to the three podcast week is. Is a lot. [00:26:39] Speaker A: Yeah, yeah, it's a. I'm certainly not an editor or a sound editor expert. So I'm kind of figuring it out freestyling it on my own. So I'm sure there'll be some criticism and some tips to give after they get broadcast and published. [00:26:52] Speaker B: But that's Matthew crushing already. I would recommend if it was me. You don't need to have a massive backlog unless you expect you've got a major surgery coming up, you've got some kind of a. Maybe you're going on vacation for 90 days out of the country, something like that where you can't post. What I would do is start once you've got the first few of them edited and stuff, start posting those. But the difference between podcasts who are trying their best hundred episodes in trying to figure out how to monetize going man, if I just get enough traffic, maybe I can start making a few cents per thousand impressions on, you know, for selling ads or whatever. The ones that really crush it are like tronpodcast.com Mcurtis McCoy, you've got the guest name. Here's a tip where you could take this episode right now and turn that into traffic that you can monetize. Take this episode and if you're listening to Tron podcast and you're trying to start your own podcast, here's a good thing you can do to start making money off it. Take the episode, upload that we know once it's edited, upload that to YouTube. From YouTube, you scroll down to the bottom left under View Transcript. It'll show you where you can kind of at the bottom of the description, click that. It'll pull up a the entire transcription of the of the episode, every word that was said. Now it's kind of spelling, punctuation. The names will come out weird sometimes, but you can take that entire vocal transcript, load that into chat GPT even if you don't have the paid version. If you're on the free version of ChatGPT or whatever your AI is, tell it. Format this transcript with. So you'd write the guest name, you'd say okay, it's the T, period, O period. Oh, you spell out your podcast exactly correctly. Interviewing guest name spelled properly. So now say this interview, transcribe this or take this transcript transcription, add proper spelling, punctuation and grammar. So now it'll reformat that, write it out as actual good quality text. Then you say from this Transcript, write a 2000 word write a article outline for a blog article about this podcast. So now it's going to go through and it writes out a nice structured blog article like the front of a book where they've got your layout there. Then say, use this outline to write a 2000 word search engine optimized article about this podcast episode. So now it's going to, it's going to go through there and it knows the guest name, it knows the show name. Proper spelling, proper punctuation, proper formatting. It's got the different topics that it's picked out. These are the most important thing that you want to cover. So now from those topics it'll write a complete, completely optimized couple thousand word article. So now on your page, so now on your page you take, you create a custom landing page for each individual podcast. So it'd be tronpodcast.com forward/mcurtispeccoy the guest name in there at the very top, you paste in the YouTube or URL. So now instead of sending somebody to YouTube to watch your show, you don't own, you don't control, you don't have anything to do with YouTube. If that's on your page now they're ending on up on your show. You're raising your domain authority in search ranking by having people on the site. So you've got the video at the top, get a Couple thousand words SEO friendly article @ the bottom below the show that includes the guest name. So now if somebody's searching, if they're Googling M. Curtis McCoy like you just did to research, you'll see a few podcasts showed up and those guys that were where you found me were ones where you didn't have to go to mcurtismoi.com you Google me. The other podcasts show up. They've got these dedicated pages. So now you've got video at the top, couple thousand word article people are going through that. Google sees that now you are the expert on him, Curtis McCoy or Bob Smith or whoever your guest is, you're the expert on it. Because they didn't click on that and go, oh, this isn't what I was looking for. They clicked on it and stayed on your page for two seconds. They're watching a 20 minute video. They're reading through, reading the article. Now Google, the more people see that, the more that they stay on the page, the higher it ranks. So people, so you're now the expert on that guest. Now you do that with, with the first couple dozen, couple dozen episodes. Then you add a call to action at the bottom of that. So now your traffic is going through the roof. People are starting to find Tron podcast or whatever the podcast name is. They're reading those. Now when you put a call to action at the bottom where it's click here for a whatever your product, service, solution, whatever it is that you're selling. Now Google's seeing that and people are reading through, they're like, man, this is an incredible thing. Or even hey, click here to be booked as a guest on the show. When you get to where you're getting high enough level guests now, you start saying, okay, you've had Mkur Coy, you've had all these different leaders on that you know, are doing paid interviews all over the country and they're wanting to be seen alongside that other expert. So now you say, okay, here's the fee that you're going to charge to be on the podcast or you're maybe you're selling a product, service, solution, software book, but now you're monetizing that traffic that's actually coming to the page and you're not worrying about cost Per thousand impressions, which, I mean, you have to be a whole lot smarter than I am to figure out how to make money off of a CPM advertising. [00:31:39] Speaker A: Right, right, right, right. [00:31:40] Speaker B: But if you own the traffic and you're now the expert, you put whatever you want on there, if it's relevant, people buy it and they see I just learned a ton of information. So if you're interviewing somebody that's an expert on publishing, maybe you've got, maybe you got an Amazon link there that's got publishing, you know, how to publishing guide or something. You start making affiliate commissions off each of those. [00:32:03] Speaker A: And the crazy part about it is what you told me. It's not like you gave me like the secret to Coca Cola or anything like that. You just have to be willing and able to research it and do the homework out there. That's the beauty of the Internet. It's democratized the learning process. You know, there's not some wizard behind the curtain now where it's like, oh, this is only for a certain sect of group of people. You listen to some people like yourself. And I'm just. This is all just running in my head at lightning speed. It's there for people who wish to take the opportunity to do it. Right. The success is there for people wish to. [00:32:30] Speaker B: I'm. [00:32:31] Speaker A: I can't. And this is one of the reasons I did this show was to talk to somebody like you, because I don't have all the answers. And so that was. That's invaluable. And I'm going to take that to heart because I think to take this to the next level, I need to take some certain steps. And I appreciate that for you. So thank you so much. [00:32:46] Speaker B: Absolutely. I'll send you a link when we get done. Maybe even put it in here. A guy that I just had on the show, I mean, on, on Newswire magazine. So go to Newswire. Let me grab this link for you. He's got a deal called Conversational Funnels. We just did a full article in Newswire magazine and a feature about him. But he had ways to qualify your guests and see if they're, you know, see if something you can monetize. But yeah, he had what's called the spider method. So it's four internal and four external qualifiers. [00:33:13] Speaker A: Oh, wow. [00:33:14] Speaker B: Really, really awesome tip there. But if you go to news-wire.com just news-wire.com you can. And then click on the, the featured articles or the magazine covers, you'll see, actually here's a Spotlight review. You'll see the article there and really great tips where you can. He actually walks people through the process that. That we've been using for years. He's doing that as a business, walking people through to help them monetize. Even if you've never even launched a podcast yet, how to start from the ground up and start making money. [00:33:43] Speaker A: Well, I think that's the biggest thing is the fear factor, you know, that people have, because, you know, they start and then they get to a certain point where either a, they quit. Let's just call it for what it is, they quit because I'm not making any money or it's too hard. So I can't thank you enough. I mean, getting you in my second and a half week. I'm still trying to, like, find words to get, you know, somebody as successful as yourself and willing to share that information with me. So I'm blown away by the opportunity and I want to thank you personally for it. You know, it's invaluable to me. [00:34:12] Speaker B: I really appreciate you for making me sound like the big dog. [00:34:14] Speaker A: Thank you very much, Mr. M. Curtis McCoy, and I wish you continued success. [00:34:18] Speaker B: Rashad, I appreciate you, brother. Thanks for having me on the show. [00:34:21] Speaker A: Thank you. Bye.

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