Episode Transcript
[00:00:00] Speaker A: Welcome back, everyone, to the Tron Podcast. This is your host, Rashad Woods. And the reason this show was created was to talk to entrepreneurs, visionaries, and people who have carved out their niche and field and specialized and help others and grown themselves to be success. And this man embodies exactly what the show is all about. Rich Kozak of Rich Brands CEO can tell you all about growing a brand from. From large companies to individuals, small businesses. He's done it all. And here he is from Los Angeles, here to share that knowledge with us.
[00:00:28] Speaker B: Hi, Russia. Thank you for having me. This is going to be a lot of fun, and I'm telling you, if you're listening to this episode, you're going to hear things you have never heard that will be a blessing to your business and possibly your life. So stay tuned.
[00:00:40] Speaker A: Thank you very much. So please, before we dive into, you know, your inspiration, your success, let's get into your background, a bit of where you actually started into coming into the person that you became when it came to marketing, advertising, brand growth, and ultimately helping others on the other side once you decided to make a career shift.
[00:00:59] Speaker B: Well, I was raised by some very empowering parents.
A father who taught kids how to teach math in high school, but he had degrees in music and physics and education, and he actually ran the music and math departments at a college before we moved to Penn State, where he taught secondary ed and a mom who had. Who went to Columbia and did piano performance, but also taught English. So I have a mom who was an English teach. She still talks to me from heaven, corrects my grammar. She has a Southern accent, and she always starts with, now, darling, would you please tell your friend Rasha, you know, she's literally.
[00:01:37] Speaker A: So.
[00:01:38] Speaker B: Yeah. Anyway. And so I was interested in a lot of things and was encouraged and empowered every time. Can we take you to the rehearsals? Oh, you want to play tennis? Oh. Oh, you want to play violin? Oh, that's marvel. You know. Oh, you want to be in theater. Oh, that's really good. Oh, you want to make money? Oh, paint my house. You know, it's like, I'll, you know, it's like, I'll buy the equipment.
[00:02:00] Speaker A: Right.
[00:02:00] Speaker B: Yeah. Well, I was.
It wasn't like, you can't do that. You'll suck at that. Oh, you know, don't sing. Your sister sings better. I didn't get any of that. I got the. I got the uplifting part. So I was. I was raised by educated and uplifting parents.
[00:02:16] Speaker A: Beautiful.
[00:02:16] Speaker B: Who saw possibilities and. And I think that's a huge part of it. I've had mentors along the way. I mentioned a couple of them to you in our pre meet that have fed into me what they know and having felt that process and how uplifting and how fulfilling and how. And no pun intended, enriching, growing it is.
[00:02:39] Speaker A: Right.
[00:02:40] Speaker B: I love to do that to others because I know what it feels like and I know what the outcome of it is. And look, Rashad, one of the things that has become really clear to me, I mean, I have clients of all kinds. We. We help people publish books. We have a publishing company, and one of the books that was published is called the Uglies. Worried it was about incest. This woman said, can I publish my book on your publishing?
[00:03:02] Speaker A: Oh, my God.
[00:03:03] Speaker B: I didn't know anything about incest. Sexual abuse by people in your own family or people that you trust. It's like what I've learned along the way about what people go through speaking to experts and coaches and, you know, the people that have come to me and said I need to make sure my brain comes alive. People don't understand the uniqueness of what I do, those kind of things. I have learned what it's like for a lot of people that walk around feeling unworthy, not uplifted, you know, not capable, hold themselves back. I'm trained as a. I'm a train. I'm a certified trainer of neuro linguistics programming. Yeah, I don't. I don't sell that. I don't train neuro linguistics programming, but I'm certified to train. I did that work. It was a significant amount of work over three years. To listen better, right? To be able to hear about people from what they say, and it's phenomenal. And you can hear the limiting beliefs in a person's language. And we all have it. And so I get to have people who have. Who can clearly see impacting others through the work they do, their gift, their calling, whatever their business, you know, whatever they call it, they can see the impacts they know they can make. Now, they might be making them already or they just might envision them, but they don't know anything about branding. And they think branding is whatever they think it is and it's not what they think it is. Okay. Matter of fact, we should probably deal with that like the elephant in the room, like first. And I can do that in one sentence. But to help them language define in language the brand they will become.
That will enable them easily to impact those whose lives they really want to impact. What a blessing. It sounds wonderful.
[00:04:40] Speaker A: It's Absolutely.
[00:04:40] Speaker B: Wonderful. And so I, I, you know, I stopped branding when I was 50. I said, I don't do this anymore. Quit the agency business. But through a series of personal requests and aha moments, I chose to work with just individuals who see the impacts they want to make. And so that's what I do now. And I've done it almost for 10 more years. I mean, literally, I'm almost at 10 years working with individuals, and I'm not done doing. I'm not stopping.
[00:05:06] Speaker A: You know, your energy is infectious too, because it comes from an authentic place. And so you know what? I, I think that what happens too is people make branding and they never actually define. I had a hard time with this show, right, because we're like, what is the Tron podcast all about? And it's like, well, the randomness of nothing. And what I, what I narrowed it down to, and I'm still working on this to this day, is to talk to people like yourself. I'm a curious guy. Your background is very similar to mine. Great parents, always encouraged to be, you know, mindful of their surroundings, read, understand, can do, attitude. But the thing that, you know, what.
[00:05:42] Speaker B: I didn't mention, I got a. They were people of faith.
[00:05:45] Speaker A: Yeah, right, Absolutely.
[00:05:47] Speaker B: I have to mention that that's a foundational piece, right?
[00:05:50] Speaker A: That's the foundation of who you are as a person. So, you know, for me, as I started to cultivate this show, I started to say, well, what's the one thing I'm really good at? And so, I mean, I thought, I always am curious about how things work, operate, and I'm always in a continuous state of learning. So I started to decide that I needed to talk to people who have mastered their particular lane or their particular niche to grow something into success. And so as a result, I'm talking to a person like yourself. And that's ultimately how the show has gotten people such as yourself. So what are common mistakes that companies, businesses and individuals make when it comes to building a brand?
[00:06:31] Speaker B: Wow. It's a great question, and I might need to reframe the question, but I heard it clearly. I can answer that question directly. There are a lot of mistakes. Matter of fact, I do a. I do a 60 minute masterclass every month called An Hour of Brand Power.
And. And it says the four things you absolutely must have or your brand will fall flat, and seven things that are really common that people do that hurt them and they got to stop it right now. Okay. It's like, I do that every month. So there's a Lot of mistakes. The foundational element is not understanding what branding is. So here goes. Whether you have a company or you're a solopreneur, you can tell me in 30 seconds or 3 minutes or 10 minutes about your brand. What you say is irrelevant. That is not your brand. What you think it is is not your brand.
[00:07:18] Speaker A: That's deep. That's deep.
[00:07:20] Speaker B: Okay? It's not what you think it is. It's what your most important target audience, the individual, the type of company that you clearly see impacting and really want to impact. It's what they perceive it is. So your brand, and write it down. My brand is a perception, but it's not your perception, it's their perception. And let's define they. They are those individuals, those target audiences, and you can literally define, and they look like this. You can close your eyes and ask your heart, heart, give me one that I really want to impact, and I can see the impacts I can make on them. It starts with an individual, but it might end up being a company or an industry or a country, but it starts with an individual. It's the perception in the mind of your most important audiences that is your brand. And your job and branding is to shape a consistent perception. You start thinking of your brand like that, and the whole world of branding for you changes. See, every. A lot of people think branding is, you know, looks and lines and campaigns and angles and logos and, you know, and then think, oh, no, we have a brand. People come to me, well, I already have a brand. They don't know what they're talking about. Okay, I'm sorry, and I'm not being rude. It's. Start with. Your brand is the perception in the mind of your most important target audiences. And your job is to shape a consistent perception. So branding is shaping a consistent perception in the minds of your target audience, your most important target audiences. You don't. Do not care about people that live 20,000 miles away and love to pet your ass. I loved your ass. Okay? But if that's nothing to do with what you do, let's not worry about them. Your job, right, and branding is to shape a consistent perception in the minds of those you most care about. And in doing that, there's a way to do it. And, and, and here's the other piece of that that people don't understand. Branding is a process. It's steps. And I'll. I'm going to say branding done right, that is always effective is a process, and it's steps, and that's one of the Reasons I'm writing the book because people don't know that and they don't have access to it. The world doesn't teach it. When I had to tell a $14 billion company, CE Direct reports that branding is not airy fairy bullshit, which is what they thought it was, because they were all engineers.
[00:09:45] Speaker A: And, you know, all we have to do is do this on the background. And all we have to do is.
[00:09:49] Speaker B: Basically the marketing guys, you know them, they're all fluffy. Yeah, yeah. And I'm saying, like, look, you guys build pipelines through jungle, you build a platform in the North Sea. Same thing, building a brand. They're like, what? It's a process. It's steps. You leave steps out. Things aren't going to work out. Right.
[00:10:03] Speaker A: For sure.
[00:10:04] Speaker B: And I think it required certain things and people go like, whoa. Okay, so I'm writing a book called Impact Driven branding. Seven steps to ensure your brand impacts people's lives and the world. And you have that book next to you and you put the fill in the blanks outlines next to the book, and the process is yours. You own how to champion your own brand. You own how to ask your heart. You own how to define the characteristics you must get credit for. You own.
And if you need help, great, I'm here. But you have it, I'm giving it. That's what I'm doing. I'm handing it. I want it to be in the hands of millions of people, entrepreneurs, who know there's more. You know how common that is.
[00:10:47] Speaker A: It is. I mean, it's very. And just briefly, and I hate to interrupt you, it's all. And I just segue. Only asking, because now that it's the Instagram TikTok generation, everybody's the brand specialist, so to speak. Right? Because people get views and likes and.
[00:11:02] Speaker B: It'S the excessive misuse and misunderstanding of what a brand really is.
[00:11:07] Speaker A: Okay?
[00:11:08] Speaker B: If you think that a brand is faking, if you think that a brand is, you know, something that you, like, create, but it's not really. You get over it.
[00:11:19] Speaker A: Yeah.
[00:11:19] Speaker B: You know why? You're going to always be in conflict.
[00:11:22] Speaker A: Okay, that's deep. That's really deep.
[00:11:24] Speaker B: It's like, why? You know, look, you hit one shot at life. We're all made by the same creator. We get the opportunity to touch the world we touch in the most significant way possible through the gifts we've been given by the creator that's created us. Get on with it. Okay. Don't think stuff up that's not you or have somebody slap Something on you that makes you wear a superhero costume and it doesn't. Doesn't fit. Stop it. Okay? I mean, you needed to hear that to empower yourself, to follow your heart. I give that to you, and I love you and I don't even know you, but there you have it, Okay?
[00:12:02] Speaker A: I think authenticity goes a long way, you know, and ultimately, all these services that we use, there's a great saying, and you know, this quote, because you're in branding and marketing, if it's free, you're not the customer, the product being sold, right? So every time people go out there and they're using these services, you know, YouTube, tick tock, you know, you're being sold to and you chat GPT.
[00:12:25] Speaker B: Just like the baby boom generation became more discerning about advertising. We used to fall for it, and then all of a sudden we got more discerning about how we purchase things. We started looking behind the company at who's behind it, what they stood for, versus just being affected by messaging. We became discerning, we became better buyers. Younger generations will wake up to how they're being played and will change the way they respond or not respond. It's kind of like food. I'm an organic farmer. I raise food where we. I'm a cook. I'm an organic chef. I love cooking. I cook for my wife. When I left the agency, I said, I'll take over the kitchen. So I've been cooking ever since. So when you learn that a certain company has cornered the seed market for corn and that 90 to 95% of the corn grown in the world is sprayed with Roundup because it's been. Its DNA has been, you know, messed with in the lab so that it can handle the Roundup. Roundup kills everything else in the field, but the corn can grow and you're eating it, and it's got glyphosate in it, and glyphosate is a cancer carcinogen, it's like you don't buy corn anymore.
[00:13:39] Speaker A: Right, right, right.
[00:13:41] Speaker B: It's like you learn. You just learn. You get smarter and sm if you. If you keep learning. And so this too shall pass. But indeed, you know, unless we. Until we learn that our lives are not private, if we allow them to not be private, then we get invaded. And that doesn't come out well, you know, and I have a client. I have a client whose focus is data security and privacy laws to help small companies like one person, up to 10 people, be in compliance with data security and privacy laws. So how can one person know what the data security and privacy, particularly if you're not technical, you can't. But he puts things in place so that eventually they're in compliance and stay in compliance. And if they ever get breached, which they will, everybody will get breached. They probably already have been because they didn't have the right protection already. The malware's in their computer or in their phone, you know, because of the AI driven software that the Internet criminals are using. And this guy is runs a company called compliance specialists. USA.com that's the website. Compliance SpecialistsUSA.com sells these little packages that small businesses can afford that put them in compliance and keep them in compliance. And so when they get breached, they get sued. They can't be sued for, for not, you know, being on a path. Correct clients.
[00:15:08] Speaker A: Right?
[00:15:09] Speaker B: Yeah. I mean, and we just get, we just get smarter and, and, and we need, you know, we need to learn. It's, it's like what your parents taught you. You know, cavemen taught their kids too. You need to learn how to take care of yourself for sure. You know, things you do and certain things you don't do. You know, if you see a saber tooth tiger track, you don't follow them.
[00:15:28] Speaker A: My God, no. My God, my God, no.
[00:15:31] Speaker B: Come back to the cave.
[00:15:32] Speaker A: Absolutely. You know, and I thought what was interesting most about branding is that, you know, you said that it's organically you and you went, how did, how was the transitional phrase phase? Excuse me, from business to individuals. Because here you are working with multi.
[00:15:48] Speaker B: Okay, there's no difference. The process is the same, the steps are the same. Marketing's the same thing. It's a process. But marketing is execution. Branding is foundational. Branding comes first. The definition, the languaging, the purpose, purposeful. The strategy of a brand is established first. Marketing gets the brand credit for what it must get credit for. Marketing creates the distribution channels. Marketing chooses what's products to sell and how to price them. Marketing decisions are made to execute an excellent branding strategy. So look, if you write this down, seriously, your marketing, when it's at its best, is the execution of an excellent branding strategy. So never, never mess that up. I hear people little recycling. You know what? We don't have time for branding. We just need some leads. So we're going to get some marketing and then we'll do the branding later. Don't even think about that. Don't, don't go there. Okay? What you want to think is when your brand has been clearly defined in language so that everything you say and do is aligned with the impacts you want to make. And those could be very profitable impacts. They could be a thriving business, it could be a nonprofit, it could be anything, any kind of. In any kind of business, when your brand is defined and languaged and ready to open its mouth, that's the time marketing kicks in. If you get them backwards, you get six bad consequences.
I'm not kidding. You know, you asked me what mistakes make. Lack of consistency breaks trust. So it also creates confusion. So those six bad consequences that you just do market, oh, we did this, we tried that, we did it. Or you hire somebody and they use language, it's not congruent with you. You get confusion, misinformation. You don't get credit for what makes you outstanding in a way that sets you apart.
You waste a lot of money on marketing. You know, we tried the marketing, but the marketing didn't work.
[00:17:41] Speaker A: It's the branding. It's the lack of branding that you had.
Yeah.
[00:17:46] Speaker B: Oh my gosh, you know what? You and I are going to get along really well.
[00:17:50] Speaker A: Well, you know, I think people hear marketing, advertising and branding, and you know, they kind of mixed all the three in between. But now that you actually sit back and say, what product are you looking to sell, what audience are you looking to sell it to? And how do you formulate the strategy to do so? And if you haven't.
[00:18:04] Speaker B: Actually, Rashad, I'm in my 49th year of defining and languaging brands and launching them, including 17 and a half years running a high tech ad agency as executive vice president, head of new business and heading up the largest client teams. I've been through a lot of stuff with a lot of different kinds of companies.
Big, big companies now for the last 10 years, Solopreneur. Many solopreneurs. I mean, I have clients who they have 10, have 15 people who work for them or you know, they're a team that integrates software. So there's five people.
But you know, it's. The process is the same, the steps are the same. You leave out steps. If you don't know the steps and you leave them out, it's not going to turn out well. I got to ask you try to short circuit it. Oh, do marketing first before you're just going to create problems and now you've got to overcome the problems.
Come on, that's really expensive. What, what does it cost? One year of doing it with no clarity. What is that year? You don't even know how many years you have.
[00:19:09] Speaker A: Right.
[00:19:10] Speaker B: What year cost.
[00:19:11] Speaker A: Very true. Very True.
[00:19:13] Speaker B: If you could bake clarity into everything, clarity and alignment with your impacts into everything the brand says and does, what's that worth?
[00:19:22] Speaker A: Right?
[00:19:23] Speaker B: You. You figure it out. What's that year worth? Where you have a year where the clarity is baked in and now you get to run knowing that everything is aligned and clarity. People feel clarity. It's palpable.
They hear, they go, well, there's something about. You know, there's something about Rashad. It's just different. When branding is done right, people feel the clarity, they feel the language. One of the four things a brand must have to come alive is unique language that transfers energy.
You can have unique language all day long, but if it doesn't transfer energy and make people want what it is, but they can't really tell what it is, but they want it, you know, like, my client Barry is the creator of the brand Mindful Longevity. Experiencing a younger brain as you age.
[00:20:14] Speaker A: Wonderful.
[00:20:14] Speaker B: Oh, my God. I want that.
[00:20:16] Speaker A: Of course you do.
[00:20:17] Speaker B: What is that? Okay, right. When it transfers energy relevant to what you do, it's powerful. If you don't, you fall flat. I'm gonna repeat that. You fall flat. And most brands fall flat. Stop it.
[00:20:32] Speaker A: Right, right.
[00:20:33] Speaker B: Okay.
[00:20:34] Speaker A: Do you feel as though that people feel like they can shortcut the process? Because now people can chat, GGP it or they can automate it, so to speak, so they don't put in the necessary legwork, so to speak, to actually.
[00:20:45] Speaker B: Building, you know, I won't. I won't be critical. I'll be reflective. Okay. First I'll say artificial intelligence is an absolute boon to us as individuals and to our society, unless it's misused. So be careful.
[00:20:59] Speaker A: Got it.
[00:21:00] Speaker B: So remember I said I had a client who dealt with compliance with data security and privacy laws. I realized that when people, you know, employees of big companies start messing with a generic, and I won't mention labels, but a generic AI engine, they didn't pay for it. They just are messing with and they put in data from the company to.
[00:21:23] Speaker A: See what can spit out.
[00:21:25] Speaker B: They might be handing away the company's intellectual property. They literally might be handing away data that is supposed to be securely protected by the data security and privacy laws, you know, of the laws of California or Virginia or New York or Europe or, you know, the United States government or federal contract.
It's like people are just messing with it. Oh, we're just practicing. Are you freaking kidding me? It's like, so. So AI is a boon. And here's how it's a boon.
You can Help you speed. Obviously it saves a ton of time, but if you take the res, first of all, you better pay for it and have a wall around it. You never feed unique language, your unique language that you've paid time and money and effort to create into a general AI engine and give it to the world. Why would you? Well, people do it every day. Don't stop it, just stop it. Pay for it, get a wall around it. But then when it feeds you back, it's, you know, must uniquely edit it. So that is the brand. It's got to be congruent with the language of the brand. If it's using words or language that are incongruent with you, you got to fix it before you use it. But if you don't have that language, if you haven't done that work, it's kind of like hiring a third party marketer. And they say, okay, give me the branding guidelines. And you go, oh, we don't have any.
[00:22:50] Speaker A: Right.
[00:22:51] Speaker B: Do whatever they want.
[00:22:52] Speaker A: Right.
[00:22:52] Speaker B: They can use whatever, the 25 powerful words of marketing free. You know what, they can use whatever. And that becomes your brand. And you look at it and you.
[00:23:01] Speaker A: Go, oh, you know, that's not, that wasn't what I was looking for.
[00:23:05] Speaker B: Well, I hope we get some leads. But what you've done is you've created confusion, misinformation. You have. And now you have to fix it. But guess what? If that marketing stuff has crossed the credibility line, like if people don't believe it because it's exaggerated, people don't believe it because. And it doesn't feel like you. How are you going to fix that?
[00:23:22] Speaker A: It's very hard.
[00:23:23] Speaker B: Probably not. So what you've done is you've created a monster. Sorry.
So, yeah. Do I think people. Yeah, they want to take, they think they can take shortcuts. They take shortcuts by doing marketing for branding. They take shortcuts with AI, thinking it'll give me the language I need. I'm not a very good writer. You're going to be. And they don't make sure that they do the final step of customizing it so that it's congruent with their brand and the way their brand speaks. Because they're going to sound just like everybody else that fed the same input into AI and got the same stuff and now they're going to sound like everybody else. Is that branding?
[00:23:59] Speaker A: No, not even close. And it's inauthentic. And more importantly, it's basically trying to shorten.
[00:24:04] Speaker B: Well, it might feel inauthentic. If you don't weed out the things that feel inauthentic. I mean, let's be specific, right? Yeah. It's not inauthentic. By divine, by design. You're being. You're authentically asking it to give you stuff, but you own your brand's language or not. Or not. My NLP master would say that, you know, you own it or not. Like, if you don't own it, okay.
[00:24:29] Speaker A: Yeah, it's on you.
[00:24:30] Speaker B: How's that working for you in all the areas of your life?
[00:24:33] Speaker A: You know, it's like, I've always been fascinated by people such as yourself because I think that whenever I have them on this show, the amount of things that they've accomplished and they can do are not. It's almost a disservice that there's a time frame I have to have on it because there's so much about somebody such as yourself and their accomplishments. So for the purpose of this show, however, what do people. Where can people find you? They clearly don't need me. They clear you are very, very successful on your own. Where can people find Rich Kozak, Rich brands and all the services that you offer and to help people not hit those, those sort of landmines, so to speak, when trying to build their business, their brand from a business or a personal standpoint.
[00:25:14] Speaker B: Thank you for asking me that. I'm going to surprise anyone who's listening here. Somebody that has 49 years of experience and talks straight talk, not tricky talk like you see in, you know, a lot of branding and marketing circles. They use a lot of trick language to make you think you need a guru. I avoid that. I talk straight talk and I don't have time to do anything but talk straight talk. I also teach holds groups. I speak and I want to speak to business groups. I'm going to surprise you by saying if you know there's more for you and you want to talk about what you envision, the impacts you see making or the things you want to do, you literally can go to my website, richbrands.org rich my name brands what I do.org richbrands.org right on the top of the homepage, there's a button that says talk to rich for 30 minutes until I take that button down, you, wherever you are in the world, can get on my calendar. If your name is Rodney Strong, Rodney Strong's going to pop up on my calendar and I'm going to go, oh, I see. I have a half hour with Rodney Strong on Thursday. If you're not ready if you're intimidated, you know, but there's no charge for that. 30 minutes and I will listen to you and there's a lot that can happen. My saying, may I reflect on what I've heard, hear the possibilities I see. Hear things I would warn you to. You know, it's like if you don't do that, that's on you. If you're ready, I want you to hop on and talk to me for sure. Okay. Seriously, you know, I'm not done doing this and as long as I am open and you know you can do that, great. Now I also do small group things. I do two 60 minute masterclasses every month and the way to get on them is to register. They're free but you have to register. And the one talks about if you're going to impact people, if you're going to hit your highest level impacts, you better evolve that perception because they won't let you in if you don't. It's called and just write this down. Just go on to brand first brand firstordie.com There you go.
I know it sounds a little edgy and show up, It'll be at 5 o' clock on a Monday or Tuesday or Wednesday and the times I'm quoting are Pacific. I'm in Los Angeles. So you know, if you're in Europe, five o', clock, that's in the middle of the night, that's bad. If you're in, you know, in Australia or Asia, five o', clock, it's pretty darn good.
So. But I also do a half day mind changing called brand branding you with impact. And that's the, that's the registration. Brandingyou with impact.com. it's a few bucks but it's worth a hundred times the value of it'll change the way you think about what it means to define and language a brand so clearly that everything you say and do aligns what happens when you do. We literally show what happens when you do that and what happens when you don't. And it will reshape your thinking. Branding you with impact. So one of those three talk to me in person. Let me listen to what you, you know, let me listen to you talk about what you see doing and talk about possibilities or sign up for one of our 60 minute masterclass. I would start with brand firstordie.com or just get right to it if you know, you're ready to, you know to just to judge this and say wow, do I really resonate with this? And is this guy as straight talk as he says he is for sure branding you with impact.com. just get on it, you know, and be there. You'll. You'll hear other people who work with us who jump on and say, look, you know, this is the real deal. This is what happened to me. Look, defining a language you brand is one thing, executing as another. So for sure, we stay involved with people to help them make sure their logo is representative of their brand, to make sure that the podcast they launch is literally a stake in the ground that moves their brand forward. We help. We help define title, subtitle outline chapters, and help write books that are stakes in the ground for people to move.
[00:29:32] Speaker A: Wonderful.
[00:29:34] Speaker B: It's like, it's all happening here, and it's a blast. It's absolute blast. And it always is. It always works because it starts with what's in your heart. It's always congruent with you. If that resonates with you, I want you to connect. I really do. And, you know, that's deep. Sean and I had before. He knows I played in a rock band. He knows I worked in a factory. He knows, you know I was on the board of directors of the American Marketing Association International. He knows that I've been married for 49 years and 54 Valentine's Day. So he knows I'm an organic gardener and a chef. He knows I play violin and speak Italian. He knows all these things about me. Like, I've lived a very full life and I'm not done.
[00:30:15] Speaker A: Okay.
[00:30:16] Speaker B: And. And it's fun all the way. And I want to hear. I want to hear about you and make sure that you get credit for what makes you outstanding.
[00:30:23] Speaker A: You know, I gotta tell you, man, that's a lot to take in. And, you know, what you've accomplished. The time that you managed to carve out for this little podcast, trying to grow and talk to people like yourself, I'm eternally grateful and thankful because, you know, people have a lot of information that's thrown at them, but it's not often that people can back up what they say and what they do, because unfortunately, in this digital era, there are a lot of people who just want to be flash in the pans or make a quick advertisement on your screen and then you click yes. But Rich Kozak is the real deal. Rich Brands is the real deal. And I got to tell you, this has been a blast. And I am honored that you carved out time on the Tron podcast to share a little bit tidbits of your knowledge to spread to others.
[00:30:58] Speaker B: Rashad. I'd be nowhere without you.
I'd be sitting on. On Zoom by myself, buddy.
[00:31:07] Speaker A: Oh, man. That was.
[00:31:09] Speaker B: We're made for each other.
[00:31:10] Speaker A: I didn't expect. It's like the dark night when the Joker was like, you complete me. Right? So.
[00:31:15] Speaker B: Well, it's not exactly like.
[00:31:17] Speaker A: No, it's not. Not. That's why I was just joking, so. But, no, I'm absolutely honored and pleasured that you carved out time to be on the Tron podcast, sir. Thank you, sir.
