Episode Transcript
[00:00:01] Speaker A: Welcome back, everyone. This is your host, Rashad woods at the Tron Podcast. My special guest for today, an entrepreneur in Nashville, Tennessee, all around nice guy, a self described entrepreneur, avid reader, Traveler and Networker, Mr. Dylan Meiselwyck. Thank you.
[00:00:17] Speaker B: Thanks for having me.
[00:00:18] Speaker A: Appreciate you being on the show. Man, you have such a varied background. You started with a mechanical engineering degree. How did you venture into, you know, your toes that you got into the fields that you're into now?
[00:00:28] Speaker B: Essentially, while working as an engineer, I kind of got bored at work. I'd finished some work, I'd ask for more and I wouldn't have any. So eventually I got caught up watching YouTube, got hit with an ad by Tai Lopez that suggests that I should read. And I'm like, that's interesting. And after joking with one of my co workers about it, I ended up getting a couple audiobooks which were the seven Habits of Highly Effective People and How to Win Friends and Influence People. So two of the best self help books of all time. The weird thing was at that point I had never finished a full length book in my life and I was 24 years old. So yeah, I basically was like, yeah, I don't see the purpose in reading because I grew up as Google came out. So Google was existing while I was in high school. And I'm like, I'll never need to read a textbook because I can just Google it and absolutely, fictional story, it'll be turned into a movie and I can save myself 18 hours of reading. Correct. I didn't, I didn't have this desire to read. I didn't see the purpose of it. But once I got exposed to those two books, I was like, whoa. Like these are books I didn't know existed, this nonfiction world that weren't textbooks. And so essentially it put me down a rabbit hole of exploration where I realized that I had been doing marketing a good portion of my life in various aspects and especially in college when I was in a fraternity and I helped double the size of our fraternity, when I took over our rush chair and I held our 75th anniversary for our alumni gathering, which was incredible. I ended up doing social media marketing and event marketing and I did email marketing. I was all over the place and I didn't know that's what I was doing. I was just trying to help my organization. And so I had played with graphic design, I had done all these different things. And then one day, I'm reading books now as an engineer, bored at work, and I'm like, oh yeah, Like I kind of like this marketing thing. And so I just started playing with it on the side. And basically while playing with that on the side, I started looking for clients, and I found someone looking for graphic designers. But what they really meant was comic book illustrator, which I am not. But basically, I. I opened up the Craigslist post anyways, and I was like, oh, that's not something I could do, but I could build you a logo. Right. Ended up meeting up with that guy, ended up becoming friends. So I went from starting a marketing company to now I have a comic book company.
[00:02:43] Speaker A: Yeah, I saw that. I saw that. What's called cnn.
[00:02:46] Speaker B: Seer Nova. Like, seeing, like, Seer. So Seer Nova, which basically means to see an explosion of new. Right? So entering of new. But, yeah. So I started Ser Nova Comics with my friend, and then a few years after that, I ended up leaving my engineering job doing marketing full time, and my brother, who was here in Nashville, I was still in upstate New York at the time, was like, hey, all three of my roommates are moving out one month after the next. I don't have anybody else to, like, take their place yet. You want to come down? So I convinced my cousin, who's a former Marine or always a Marine. Right. But basically he had a disability, so he was staying at home the whole time. So I'm like, hey, you want to. Want to come down to Nashville with me?
[00:03:30] Speaker A: Pack the bags, let's go.
[00:03:31] Speaker B: So he was like, hell, yeah. So we ended up going down, and that was 2019, October. And then essentially, Covid happened, locked us indoors, and I'm like, you know, hey, you know, let's. Let's do something. And my brother and I decided to start a podcast in the music industry, and that essentially opened up a whole realm where we networked with people, and then that finally led into the music business business. So all these things kind of just kept tumbling into each other as I was moving along.
[00:03:57] Speaker A: But the point thing is, things kind of worked organically with you. Right. And what I found interesting was you go from a tech institute in upstate New York to. I mean, that story alone is so fascinating to me. Then you're. You're doing engineering. You. You go into graphic arts, and it moved organically. It's all because you took the initiative to network and just talked to people.
[00:04:17] Speaker B: Yeah. And honestly, a lot of the other things that have happened since that have. Yeah, I've mostly been networking, talking with people, exploring new things and learning new things. So, like, you know, for example, I've got a. I've got A pile of books, you know, literally just sitting next to me. Basically wherever I am, I'm always trying to learn new things. You know, I take online classes and I think, I think one of the biggest things and how I got into a lot of random spaces was I wanted something done. I didn't know anyone who could do it. So then I learned it myself.
[00:04:48] Speaker A: Exactly.
[00:04:49] Speaker B: So like I dabbled with graphic design like in eighth grade, that's like the only real thing I did beforehand. I just played with it. That's a friend of mine happen to have Photoshop. And then later I'm in school and I want to do social media like our Facebook page. No one else knows how to do it, so I just figured out how it works. And then from there it was like we needed help with the website. So I learned a little bit of web design and then I, I kept doing that until eventually I learned the entire Adobe Master collection. And now like at some point in time I have made money with everything from, you know, audio editing for podcasts, to websites and SEO to graphic design, logo design, animations.
[00:05:31] Speaker A: Self taught.
[00:05:32] Speaker B: Yeah, just like, just one after another. Just kept like taking these on and now it's like, okay, how can I apply these to other various, you know, fields? And then that opened up one door and then another door and then another door.
[00:05:45] Speaker A: So yeah, and what's crazy about it is, is that you obviously have done very successful when it comes to brand building. Now when it comes to books and somebody who needs to be an avid reader, what were the benefits that you said, open your mind up to reading non fiction books, the success books, the steps to success, because all the books that the knowledge are out there. People who are successful want to share it with people. What made you say what, how did your mindset change when you started reading?
[00:06:10] Speaker B: So what actually happened was after I made fun of that ad that I saw, my co worker next to me is like, oh, you know, I actually used to read a lot and I made the joke. I'm like, I haven't read my. I haven't finished a full length book in my entire life. Not, not a joke, but it's just funny. Like I forged signatures in grammar school and I threw out my summer reading in high school. I just never read that. I was really, it's funny. I graduated salutatorian. I just was really good at figuring out what I needed to know to just get by for sure. And so what ended up happening was he goes, well, have you ever tried audiobooks? And so because I've never desired to read. Why would I choose another form of reading?
[00:06:46] Speaker A: Absolutely.
[00:06:47] Speaker B: He gave me these two audiobooks that happened to be the only ones he had. So I'm listening to it on my way to and from work. The Seven Habits specifically. And he talks about in the beginning, which, luckily, because if I had physically read this book, I think I've been bored to death. Now, I could read it, but back then, like, my brain would not have been able to digest that, Right? And what happened was the beginning of the book, you know, I'm. I'm playing it at like two and a half speed or whatever because I'm trying to, like, you know, get as.
[00:07:12] Speaker A: Boring power through it.
[00:07:13] Speaker B: They talk about the paradigm shifts and how reality are principles. This is what, you know, unchanging things. But we don't see the principles of reality. We just see our paradigms to the maps we hold in front of our face, right? And sometimes you're given enough information to realize your map is incorrect, that you make a change, and that's called a paradigm shift.
[00:07:33] Speaker A: Got it.
[00:07:33] Speaker B: And sometimes you are given such compelling information that you rewrite a whole section or maybe even your entire map. And that is called an aha moment. And I am listening to that on my ride to work, which I don't enjoy my work at the time because I'm bored. I try to advance. I can't. I'm stuck. I don't have enough experience, but they won't give me the experience. And now I'm listening to this on my way to work, literally having an aha moment while being told that one is. And I'm like, holy crap, this is what's in real books. And I ended up flying through that book. I started listening to it while I was at work. I used to only listen to it on the way to and from work. I then listened to the second book, and before I even finished it, I went on Amazon and bought my first four books. Which the interesting thing and how I got into marketing is that all I did was so Tai Lopez, just because he's the one who just introduced me to reading, he had a list on his website, it still exists today, of his top 100 favorite books. And so what I did was I'm like, I don't know which of these are good. So I just took them all, put them into an Amazon wish list, and whatever went on sale is what I got. So the first four that I got were just like, the ones that were like, the cheapest ones were Managing Oneself by Peter Drucker. Which is also one of his top 10. And it's very, very short. I highly recommend it.
Sam Walton's Made in America, which is like, you know, the entrepreneur of entrepreneurs. Of course, a book I've actually never completed, but I've skimmed through it, which was tested advertising methods. And the fourth one was Confessions of an Advertising man by David Ogle. And so because those happen to go on sale, and I read those and I enjoyed those. For example, like, David Ogilvy was in like finance or economics before he got into marketing, and I was in engineering and mathematics. So, like, it was this idea that you don't have to come from that space to do it. In fact, because he didn't, he was better. He looked at it analytically, not artistically. And that's how I entered the space. So that, that, that was definitely the. The big awakening was like that those first set of books kind of inspired me to go, wow, I can explore more. And just happenstance, serendipity. I read these other books due to. They were on the fact they were on sale.
[00:09:45] Speaker A: Yeah, right, right, right. And so, you know, and what's crazy is you go to your website and you literally have the percentage of what book you've completed, and then you have the library of all the books that you had. I'm like, oh, my God, like, this is insane. Right? And I've noticed that a lot of people consume information, but they have very short attention spans because a book requires a significant amount of actual listening. If you're going to discern and take that information to the next level, it can't just be something passive or haphazard.
You really have to take something from it.
[00:10:17] Speaker B: The interesting thing, too, there's a lot of books on meta learning, which is like the getting better at learning. And one of the things that I noticed was I used to have terrible memory. And I remember what's his name, Jim Quick talks about this. Like, if you say you have bad memory, then what is it? You. You get? You. You get to keep the limitations you fight for or something like that.
[00:10:39] Speaker A: Right?
[00:10:39] Speaker B: So if you fight. Oh yeah. If you fight for your limitations, you get to keep them. Right. So I stopped saying that in general just because I heard that phrase at some point. And I realized that I would read a couple of books and I couldn't remember what was in them. I kept having to re reference them. And then one day I think I said something to my mom at some point, maybe over the holidays, and she had asked me a question because of it. And I And I was like, oh, you should. Here's an idea you should consider. And I remember lifting up a book and. And opening up to the exact page that I was looking for. I literally was on the phone with my mom. I dropped the book. I was like, oh, shit. I was like, that was weird.
[00:11:15] Speaker A: Another aha moment. Yeah.
[00:11:17] Speaker B: Well, what I had realized was I knew exactly what I was looking for. Like, and all of a sudden, I realized I could remember huge chunks of information from the books I had read. And it was after I had completed the 10th book, like, I noticed it was like I'd finished 10 books, and suddenly my memory, like, spiked. And I learned later this is due to neuroplasticity. So what I had done was like, our brains are meant to do only two things. Keep us alive and conserve energy for when we need to keep ourselves alive.
[00:11:45] Speaker A: Are you serious?
[00:11:47] Speaker B: Yeah. That's all. It's all it is. Everything else is just an illusion that we trick ourselves into doing.
[00:11:51] Speaker A: That's awesome and kind of scary, too.
[00:11:53] Speaker B: By forcing myself to read these books, my brain went, wow, that's taking up a lot of time. And every time I tried to remember it, my brain is working overtime trying to remember it. So what it does is it actually rewires itself to make it easier to find this information.
[00:12:07] Speaker A: Right.
[00:12:08] Speaker B: And I actually learned this, like, certainly later when I read a book on language learning. There's actually a strategy of a system of learning called srs, which is spatial repetition systems.
[00:12:19] Speaker A: Okay.
[00:12:19] Speaker B: What you do is you learn something new. So, like, I want to learn, you know, book in Portuguese. So I'm like, libre. And then I put that away till tomorrow, and then I check it again today or the next day, and I'm like, leave it. Okay, I remember. That means book. Now I wait a week, right? Now do I remember it after week. Good. Wait two weeks until the next one. Still remember it. Wait a month, wait three months. Wait six months. If you get to six months and you can still remember that thing that you haven't talked about in six months, you've now memorized it.
[00:12:49] Speaker A: Got it, Got it.
[00:12:51] Speaker B: And so the goal is to get to, like, a point where you almost forget what it was, and you have to stress your brain. You're like, oh, what was that thing? Yes, that thing. And it's funny because you probably inherently know that because there's something where you're in a conversation with someone, you're like, damn, what was that guy's name? And now you never forget that person's name because you had to Work so hard to get it right that it's just engraved or engrained in there.
[00:13:15] Speaker A: Now we're going to float back to that topic in a minute, but I, because you hit some very good points right there. And I wanted to talk about your artistic development design company you founded in 2016 called, you know, can you explain what that company does?
[00:13:30] Speaker B: Yeah, so basically we offer digital marketing services and marketing consulting. It started off with stuff like, you know, Facebook ads. I think was, I'm trying to think. No, actually it started off with web development. That was the first because I realized after I had learned that that at the time most of the people that knew web development were just WordPress developers that just threw together themes and they didn't really know what they were doing. And I became a full stack developer. I had learned all of the basis of programming for a website and I even learned php, which apparently nobody else learns. So that got me into a bunch of rooms where I had been studying now. So now I'm reading books while I'm helping a client. And then I would give them a piece of advice. I would help them here and help them there. I'm like, oh, you should do this, you should do that. Eventually I realized I'm like, I keep telling them like they should use Facebook ads. I know they work, but I'm not running them. So then I went and took, I think I took. Actually, I think that was one of the first programs ever bought. It was a $700 program from Tai Lopez about how to create a social media marketing agency. So in there they teach out run Facebook ads. So I did all that, learned how to do Facebook ads and then I started offering that to clients.
[00:14:36] Speaker A: Nice.
[00:14:37] Speaker B: That kept, you know, expanding. Eventually I did SEO, Google Ads, you know, other various marketing. Like I, I basically anything you can think about marketing, email marketing automations, funnel building, et cetera. So I just kind of kept expanding.
And then one day one of my friends actually called for advice. I gave them a bunch of advice and they're like, you should think about getting into consulting. And I'm like, oh, that's interesting. Like it never crossed my mind. As opposed to just doing the service themselves to get into general consulting and strategy. And so within like a month or two of that person suggesting it, I ended up getting my first consulting client, which then became a consulting service client. So I gave them a bunch of advice, they agreed with it, and then they had me do all the work and I'm like, wow, that's really nice. So that, that's kind of what I do for that. I work with solopreneurs, small business owners, startups and corporations. I've worked with, you know, the owners to the, you know, direct marketing directors. And I've helped with, you know, real estate, education, health and fitness, healthcare technology, food and beverage.
[00:15:42] Speaker A: I saw you opened up a real estate firm actually with your brother as well too, which is really cool.
[00:15:47] Speaker B: Yeah, that's mostly us in the exploratory phases. So we're basically. Yeah.
So I started learning about real estate a while ago. One of my clients is actually a real estate investor. And so I kind of just learned as much as I could about him so I could help him.
[00:16:02] Speaker A: Right.
[00:16:02] Speaker B: And then I became friends with him, learned a little bit more, and then a few years later, my brother started getting into real estate. So now he's learning and he's taken a couple programs. And now we're at that phase where it's like, okay, where can we start looking for things? So my brother actually is getting into. What's it called? Like, I forgot the. The type of company, but it's like essentially opening up P.O. boxes, but not through the U.S. got it. And so he's been getting. So his real estate knowledge is now helping because they're looking for a location for that and being able to evaluate them. So it's been pretty. Pretty interesting.
[00:16:33] Speaker A: Now, what's great, what's. What you said earlier when it mentioned about learning another language. You mentioned Portuguese. And I saw, obviously, you know, that was very important for you to learn that language. You also know Japanese as well too, which I was in the super small amount. And the little time that I've spent actually trying to like, understand that that is a monstrous language to learn. Right.
[00:16:52] Speaker B: For I can still read all of the hiragana and katakana characters. Like, I know how to pronounce words.
[00:16:59] Speaker A: That'S written like that.
[00:17:00] Speaker B: And then I probably recognize maybe another. I used to recognize something like 300 characters in Kanji, but now it's probably down to like 50 because I haven't done it in so long. Eventually I want to pick that back up and then visit Japan.
[00:17:12] Speaker A: Yeah.
[00:17:12] Speaker B: The biggest thing I learned was it's true for all types of learning. When you learn a bunch about something, even though it's irrelevant to the usage of the word, it actually helps you remember it. So, for example, the symbol for water in Japanese, mitsu. Right. This symbol looks very similar to the symbol for swimming, which is.
Right. Which doesn't sound anything the same, but if you look at them, it shows the symbol and then, like, movement over it, like you're swimming over water.
[00:17:42] Speaker A: So you have to really be visual. It's not good enough just to stare at that when you look at the symbol behind it and what it actually means.
[00:17:50] Speaker B: Yeah. And then the coolest one I found was if you ever played, like, yu gi oh, there's umi, which is the ocean or the sea.
[00:17:56] Speaker A: Right.
[00:17:56] Speaker B: And I remember looking at that and going, that symbol looks familiar. And I had to, like, look really close, and I'm like, oh, my God. It's one word I recognize. And then water again. And I go, I think I know what that word is. Like mai or something like that. And like, my nichi.
[00:18:11] Speaker A: Yes.
[00:18:12] Speaker B: Yeah. I was like, every day, my nichi. So, like, my mitsu is like, umi means water everywhere.
[00:18:18] Speaker A: Correct.
[00:18:18] Speaker B: I was like, oh, my God. So, like, I'll never forget that umi means water, along with tying it to a yu gi oh card, which has nothing to do with knowing the word. You know what I mean? So it's by having all of this random information, those types of words. I won't.
[00:18:30] Speaker A: Yeah.
But it also really. Actually, you know, I'm in the process of learning different languages. I'm working on learning Dutch right now. You know, that dude's German. But actually, you know, just because I'm like, well, you know, you don't really interact with that language stateside. So I was like, let me just try to learn something completely different. And what's interesting about it is you listen, but you really have to, like, close your eyes. And the weird part just in my brief learning in this language is there's very big similarity. It's not as painful as you think it can be because you start hearing the word and your brain starts saying, yeah, that kind of could make sense. I hear from a different language perspective how that word actually operates and how it's actually saying. And then you kind of have to sound like a little kid and overemphasize the word. Right. To make sure you say it correctly. It's really weird. Like, the.
[00:19:21] Speaker B: The fun thing with language learnings, because I chose Japanese first, so I did French, like, in high school. I actually got really good. But the way that I learned it is why I don't remember it. So I read probably two or three books on language learning, and one of the biggest ones that SRS was very helpful. The other biggest one I learned was essentially do, like, the second you start learning, start speaking it, and then don't ever stop speaking it.
[00:19:46] Speaker A: No doubt. No doubt.
[00:19:47] Speaker B: No Matter what software you use, it doesn't matter how good it is. It just matters that you use it every day.
[00:19:52] Speaker A: So absolutely.
[00:19:53] Speaker B: For example, my wife's Brazilian learning Portuguese. And so because of that, I know her Brazilian friends that live in this area and then their spouses, right? And of all of their spouses, all of them have given up on language. Like, they haven't given up, but they're like, oh, I haven't done it in a while, right? They were all using a better app than like Duolingo. So I have to use Duolingo because it's gamified. And I know I don't want to lose my almost thousand day streak now. I can't. You know what I mean? So I'm like, I don't want to break that, right? That alone is enough that I didn't stop. And that allowed me. So I went to Brazil in August and that allowed me to be able to communicate with her family while I was there, right? And I just wouldn't have been able to do that had I used some better application that was a little harder to log into or took too much time to use.
[00:20:40] Speaker A: When they get the little bird up there that's like waving to you like.
[00:20:42] Speaker B: These laser beams at me now, all mad at me. So it's like, yeah, it's. I love it. But like, that, that really is so important. And so the biggest thing is like, having a reason to learn a language is so powerful because, like, I, I don't ever want to stop learning Portuguese. So even if I add another language later, I'm still going to want to speak Portuguese.
[00:21:00] Speaker A: That's a. And it's, you know, it's an invaluable tool just to be able to actually like speak a sentence or two. Like, it literally feels like a superpower. Like you're just like, oh my gosh. I actually, like, in my brief, and you know, in my brief little moment of self, I accomplished speaking something else in a full sentence. And it is, it's a feeling you really can't take away because then you're like, you got to be kidding me.
[00:21:22] Speaker B: I.
[00:21:23] Speaker A: Or if you hear it audio wise, feel like I actually understood what that meant. Right? Yeah.
[00:21:28] Speaker B: Oh, oh, that was, that was the thing I was thinking of, the understanding how things sound. So when I learned Japanese, I learned that the reason that they like Arigato, like the R sound, they don't have an L sound in their language, but they actually don't really have that R sound either. There are sound, if you look at An International Phonetic Alphabet. It's in this big peak between an R and an L. And the actual phonetic Alphabet is an R with a J, like, attached to the underside of it.
[00:21:57] Speaker A: Yeah.
[00:21:57] Speaker B: And so that's why it's not arigato, it's arigato. Right. It's a sound that, like, we don't say in English. In fact, if you. To an adult Japanese person who's never spoken English and never met anyone who speaks English, if you said rice and lice, their ears would hear identical sounds.
[00:22:15] Speaker A: Oh, wow.
[00:22:16] Speaker B: Yeah, because their brain's interpreting the sound, so they pull out what the information is valuable. That's why, for example, when I. When I was learning Portuguese, I would hear lawman. Right. And that just sounds like one word. And what it really is is, oh, man. Like the man. But in Portuguese, like, the words that are closer together kind of blend in. But if you. If you know that they're there, you can hear them.
[00:22:40] Speaker A: Right.
[00:22:40] Speaker B: But for the first, I don't know, maybe year that I was doing it, there was tons of times where there was a word there. Like. And then it starts with again and they blend together and I just can't hear it. And then eventually there's just one day where I heard it, and now I don't stop hearing.
[00:22:56] Speaker A: So it's like, what. What's interesting?
[00:22:58] Speaker B: Trained for that. Yeah.
[00:22:59] Speaker A: What's interesting is just the placement of verbs in different languages, too, because then you have to make sure, you know, I can't tell you how many times I've seen it. You knew what the word was and didn't put the verb incorrect. And I'm probably messing up the vocabulary here, but if you don't put the action word before the term, you said it didn't matter. You completely said the sentence out of order. So.
[00:23:19] Speaker B: Yeah, well, that was super funny. Is like the ro. The Romance languages are typically pretty close. The only thing that's weird is maybe they have adjectives in Weir. Weird places. Or for example, if, you know, we would say, like, his car, and in Portuguese be like uk. Right. So the. Like the car of him.
[00:23:35] Speaker A: Right, right, right, right.
[00:23:37] Speaker B: Things like that. But like, in Japanese, for example, the. Like the. What's it called?
The. The focus person or like, object is in the beginning of the sentence, like always, and the verb is always at the end.
[00:23:50] Speaker A: Oh, wow.
[00:23:51] Speaker B: Right. So like, you know watashi yogimas. Right. Like I swim. Right. But if you say I swim at the beach, you have to be like, I at the beach, swim.
[00:24:00] Speaker A: Okay.
[00:24:01] Speaker B: Right. It always ends in A verb. So, yeah, it's a super. So, like, there are certain languages. Yeah. Where it's like, totally, like, not even close. So. And the interesting thing is the way that you eventually become fluent in a language is you're not translating anymore. So, like, as I was learning Japanese, I would, like, force myself to be like, let me just say it in Japanese and interpret it with, like, visuals. Like, I can't correct because it's. It's too much. And so one day, I remember I was at a Japanese restaurant and. And the waitress. I said something in Japanese intentionally to provoke something. She said something. I knew exactly what she said. And then I was like, how do I say that in English? I was like. I was like, I. But I knew what she said. I interpreted it. And I've done that. I've done that now in Portuguese a lot where, like, I'll understand and respond. Like, my wife will sometimes accidentally say something in Portuguese and I'll respond in English because I know what she said.
[00:24:50] Speaker A: Correct.
[00:24:50] Speaker B: I don't think about it for a.
[00:24:51] Speaker A: Second, but the first thing you Was your natural native English language. Yeah.
[00:24:56] Speaker B: Yeah.
[00:24:57] Speaker A: So I know you've also got your toe dipped a bit in artificial intelligence as well too, when you want to talk about that.
[00:25:03] Speaker B: Yeah, actually. So I'll definitely say I'm not. I'm not fully dove in. Like, some people were like, everything in their entire life now is AI, and it's mostly due to budget restraints because I don't want to be spent. I would buy every single one of these software. I was saying, when Chat PD first came out, I played with it for a little while. Eventually I. I kept hitting the limit. I bought it and I'm like, they could charge me a hundred dollars a month and I would pay for it easily. I. I have. I have now taught almost every one of my clients how to use it. And they're.
[00:25:32] Speaker A: That's fantastic.
[00:25:33] Speaker B: Because of it, one of my clients now has the 200amonth version. And I was like, that's awesome. And he's gonna. He's gonna give me access to it so I can play with it.
[00:25:41] Speaker A: Right, right, right, right.
[00:25:42] Speaker B: But it's super interesting. And now it's to the point where, yeah, I actually have my first paid speaking gig where I'll actually be speaking for Vanderbilt, teaching on AI, which is awesome.
[00:25:53] Speaker A: That's awesome. That's awesome.
[00:25:54] Speaker B: So it's definitely something where I wasn't sure about it, and then I was like, absolutely. This is everything. So now, like, right before this, I was working on A proposal for a potential SEO client and I'm using ChatGPT, talking back and forth with it.
[00:26:08] Speaker A: That's awesome.
[00:26:08] Speaker B: I use Notion as another tool to organize it.
[00:26:12] Speaker A: See, but the thing is, because you're so, you're so adept at switching between different mediums, industries and you're constantly seeking knowledge, that would seem like it was a pretty seamless transition for you. It was just another tool that came out that you said, let me dive into, you know, you already know Adobe so you're fully knowing that I'm going to learn this software. I'm okay going head in first and it will come to me because I'm going to put in the hours required of me to do it.
[00:26:36] Speaker B: I think that the combination of. So something I actually learned while working with a mentor of mine was I couldn't figure out what made me unique in marketing because I worked with so many. Like I said, I've worked with solopreneurs and I've worked with 500 person corporations in size and I've worked, worked with you know, education all the way to like technology. So it's like a very broad range of companies. So I didn't know like what makes me stand out because I don't want to narrow by niche because what happened was in 2019 I had at that point I worked in health and fitness. My clients were CrossFit Gym, Indoor Rock climbing gym, Mark martial arts studio. I was clearly in health and fitness.
[00:27:17] Speaker A: Right.
[00:27:17] Speaker B: And what ended up happening was 2020 and of all shut down. Health and fitness was one of the first health and fitness alongside like restaurants closed when they were reopened, they were forced at half capacity. Nobody needs a marketer to fill half a gym.
[00:27:35] Speaker A: Right.
[00:27:35] Speaker B: So I lost all my clients, all my prospects and all my leads. Yeah.
[00:27:40] Speaker A: Immediately that's when you realize you had to diversify because the circumstances that were beyond your control to place.
[00:27:46] Speaker B: Yeah. And so what happened was after I diversified, it kept, I was able to keep up like I didn't really stagger at all with new clients. I just learned about their industry which that was the other thing is because I loved learning, I would learn everything I could about them. And now I knew more about their business than they did. Right. So I kept doing that business over business. I worked with, you know, tons of different industries very quickly and one day I was talking with my mentor, probably within the last six to eight months and he had, he had asked me a question and this guy works in tech and works in marketing, he's in his 70s, he's been doing it forever. And he was asking me a question and I was able to explain it to him very like succinctly.
[00:28:22] Speaker A: Right.
[00:28:22] Speaker B: And at the end after he was done, he was like thanking me for helping him and I was like, I think I figured that out. And he goes, yeah, that's why. And he even said, this is why I asked you this. That my superpower is the fact that I think because I learned web development and programming and I'm very adaptable at learning new things, including foreign languages, I had made it so that I can open any piece of software and learn it in minutes.
[00:28:45] Speaker A: Right.
[00:28:46] Speaker B: So for example, I actually had a client. Do you know what Go High Level is?
[00:28:50] Speaker A: I've heard the terminology.
[00:28:52] Speaker B: Do what Click Funnels is.
[00:28:54] Speaker A: Briefly. Yeah, briefly.
[00:28:55] Speaker B: So, so Click Funnels is just a funnel building software. So it builds websites, but the websites are specifically sales funnels, lead generation funnels, etc. Go high level was the biggest competitor that came against them and now they might have actually surpassed them in revenue. This com, this software I have never used before. Never. I've never opened it, I've never logged into it. And somebody on upwork was looking for support on this. They're like, I've been watching all this stuff, I didn't understand it and I'm like, I'll try it. So I pitched to him without ever opening the program. I'm like, hey, I'm pretty good at teaching software, I'm sure I could help out. He's like, sure, we'll try it out. And I'm like, and so I literally found a two hour training video, watched it at two and a half times speed, finished it through, and then hopped on the call within five minutes and taught everything I just learned in an hour. And the guy thanked me and said, hey, you know, I, I just, I just spent weeks trying to learn this stuff and you just showed me the stuff in, you know, an hour. Like that was super helpful.
[00:29:48] Speaker A: What a value add you just added to that client too.
[00:29:51] Speaker B: Yeah. And so when AI came out and I started playing with ChatGPT, I very quickly figured out how it works. And so I've been, I. One of my clients, the one that has the 200amonth subscription to them now he tells me like, oh, I can finally get it to do this. And I'm like, I've been able to get it to do that since the first version. Right, right. Because I figured out how large language models work. Just intuitively I was like, it makes sense that this is how they're structured and so this is how you get the best output. And so I've been training this for a while. Probably, probably since I got it, it was like 20. Was it 20, 21?
[00:30:24] Speaker A: 2022 sounds about right.
[00:30:26] Speaker B: And so I've been training other people how to use it ever since the biggest one, I tell people, and I kept telling people this because I, I, to be honest, I still don't think I've heard, I think I've heard one other person say that they've heard this advice, but I've been telling it long enough. I'm going to keep claiming that it's mine because I never heard any other AI people talk about this. But essentially the way that large language models work is you have a bunch of information and then you put in the word Apple and it looks throughout its whole database.
[00:30:50] Speaker A: I've seen those images before. Yeah, I've seen it.
[00:30:52] Speaker B: What it connects to. So you have like apple pie, apple crisp, apple bottom. Genius, Right? You have this whole collection.
[00:30:57] Speaker A: An apple fritter.
[00:30:59] Speaker B: Yeah, apple fritter. And so what happens is each of those has a percentage likelihood that they would be the next word after the word Apple. It picks probably the top five and then rolls the dice and picks one.
[00:31:09] Speaker A: Right.
[00:31:10] Speaker B: And I know it does that because it has to do it randomly because you can put the same input twice and get different answers correct. So what it's doing is it's picking it at random. And then once it picks that word apple pie, it then goes, okay, what's the next most likely word? Smells, taste, looks. And so it does it again and rolls the dice. And so it does that over and over again to get all these words. So then what I realized was it's doing that on a percentage base associated with that word. So if you just say Apple is going to find the most related ones. Well, what if I want an Apple product? Right, right. Because there's way more blog articles about apple pie just because there's so many food things. Right, exactly, exactly.
[00:31:45] Speaker A: As opposed to a standard apple at the grocery store.
[00:31:47] Speaker B: Yeah. So now I have to clarify. No, I mean Apple, the software, the hardware, the company. The company.
So once I realized that, I go, oh, so anytime I ask it for anything, I need to make sure I give it reference points so that the circle of words it finds are these words. Because the way I like solidified that this is true is I asked it a question. I said what I say. I said, what are the eight violent biologically driven desires according to Drew Eric Whitman's book Cashvertising and it said, sorry, we don't have any information on books written after 2017. And I'm like. So I went and I went and found the book, and it's like, 2008.
Sorry. I said, 2021. They didn't have any after 2021. I'm like, it definitely wasn't 2021. I pulled up, it's 2008. I'm like, there's no way they don't know about this, right? Then I clarified. I go, this is.
Oh, now, remember I asked him what the Life Force 8 was, because that's how he calls it in the book. I go, what's the Life Force 8 by Drew Eric Whitman in the book Cash Rising? And it said, I don't have anything after 2021. So then I find it. It's 2008. So I clarify it. I go, what are the eight biologically driven desires of all human beings according to this book that was written in 2008? And it goes, oh, I understand what you mean now. And then, found them verbatim from the book, word for word in the same order. And I'm like, okay. What happens is, not only does it pick that first word and do it at random, right? Once it picks the second word, it combs out the knowledge that none of this is accessible anymore. Because if all of the data was accessible every time, it would take forever to get it.
So it has to narrow and cut down the knowledge in order to give you.
[00:33:21] Speaker A: It has to have some sort of filtration system to be able to get you accurate information.
[00:33:25] Speaker B: So the thing that I figured out that I do every time before I ask it anything is I ask it, who are the top minds in this space, right? So, like, let's say, you know, I've got a pet gecko, I want to take care of it. I go, who are the top experts on lizards and reptiles? Or, like, a pet geckos? And it'll give me some people. I go, take those people and form a mastermind group.
Now ask the mastermind my question, and that answer is always 10 times better than if you just ask it the question, Right? Because now you're getting advice in the realm of these people. So if I ask that question, it's going to find if those words are near these people and then start there, as opposed to just finding the words anywhere and going in a different direction.
[00:34:15] Speaker A: As a. Yeah, it's a broad base. It's like asking Google, find me a restaurant. And then you get a litany of results on just restaurants. But you weren't specific inside the actual realm of restaurant specifically you were looking for.
[00:34:26] Speaker B: Yeah. So that, that, that mastermind strategy, I then built it into my custom instruction. So anytime I ask it anything, I go determine what field of expertise this is, find the top minds in that expertise, take those minds, form a mastermind group and then consult the mastermind group. So I have that built into every response that I put.
[00:34:47] Speaker A: Dylan, I think we need a part 2. Just because I want to dive deeper into if you, if I was privileged enough.
[00:34:52] Speaker B: Yeah, I love coming on and talking.
[00:34:54] Speaker A: Where can people find you? Obviously you know you'll never need my help when it comes to things you've accomplished. But just listening wise, how can people find what you do?
[00:35:03] Speaker B: So if they want to listen to other stuff, I actually have, what I've been trying to do is whenever I go on podcasts or I have like blogs that aren't on my own website. I'm sure you found it. You might have actually found it because you went to. You found the books on my. On my personal website.
[00:35:16] Speaker A: Absolutely.
[00:35:17] Speaker B: I have a menu item on my. Dylan miselowic.com so just my name and one of them says appearances, I think.
[00:35:23] Speaker A: Or yes, yes, I saw that.
[00:35:24] Speaker B: If you click on that, you'll see all the places that I've talked, one of which I don't have any footage from. I tried to get it from them but they told me I couldn't because it's technically official training. But one of the coolest things I ever got invited to do was I got to speak for the Tennessee Bar association and technically I'm an instructor for the Tennessee bar Association on Web3 and NFT technologies in the sports.
[00:35:47] Speaker A: I saw that. And that's. I did see you were with NFTs, but I didn't specifically know about the bar association. That is so.
[00:35:53] Speaker B: Yeah. And that, that was, that was just a fun networking story, but I won't get into that. But yeah, yeah, that's where you can see a lot of the places I am at. And on that same website that just has my name, there's one that on the homepage it says businesses. And you can find my marketing business and every social media platform on my comic book business and every social media platform on. And same with my music business and all the platforms that I'm on.
[00:36:14] Speaker A: I gotta tell you, it's been an honor and privilege and I'd love to be able to follow up with this because you have so many different things that interest me and I'm privileged enough to spend that time to be able to pick your brain. And it. You know, we're very similar in how we think. And I loved, you know, your approach to not just staring at something, but going deeper inside of what it. What the true meaning really is. And that's really what the purpose of this show is. Is to get people like you, who we walk past and may see every single day. And that guy's mind is spinning a hundred miles an hour, and you're just like, yo, he. And then you spend a half an hour and you're like, yo, this guy is dope. This guy's got a brain that just kicks in high gear all the time. And I'm honored to be able to have your time on the Trod podcast.
[00:36:58] Speaker B: It's been awesome. I share one awesome piece of advice to your audience.
[00:37:02] Speaker A: Yeah.
[00:37:03] Speaker B: Something I do, I try to do. I've been doing it for the last three years now is every New Year's, I send a happy New Year to every single contact in my phone.
[00:37:11] Speaker A: No kidding.
[00:37:12] Speaker B: I have gotten clients because of that. Because there's been people who are like, I've been following you. I forgot about this. I wanted to reach out, and they messaged me back, and I calls them. So that, like, when you're talking about that guy walking down the street going, you know, thinking some crazy stuff. One of my past clients, that's what happened. He was like, I got all this stuff I'm working on. I'm like, I happen to know all about all that.
[00:37:32] Speaker A: Right, right, right, right, right.
And all it took was a text message. Let's have lunch. That's dope, dude. That's awesome. Well, Dylan Meiselwich, thank you so much for your time for being on the Tribe podcast, and much success to you. Continue, please.
[00:37:47] Speaker B: Thank you.
